DKK3, a member of dickkopf WNT signaling pathway inhibitor family, is believed to be a tumor suppressor, because of its reduced expression in cancer cells. However, our previous studies have revealed that DKK3 expression is predominantly observed in head and neck, and oral squamous cell carcinoma (HNSCC/OSCC). Interestingly, HNSCC/OSCC patients with DKK3 expression showed high metastasis rate and poorer survival, and siRNA-mediated knockdown of DKK3 in HNSCC-derived cancer cell lines resulted in reduced cellular migration and invasion. From these data, it is hypothesized that DKK3 might exert oncogenic function specifically to HNSCC. In the present research, DKK3 overexpression model has been established, and its influences were investigated, together with molecular mechanism studies. DKK3 expression profile in cancer cell lines was invested, including HNSCC/OSCC, esophageal, gastric, colorectal, pancreatic, prostatic and lung cancers. DKK3 overexpression was performed in HNSCC derived cells by transfection of expression plasmid. The effects of DKK3 overexpression were assessed on cellular proliferation, migration, invasion and in vivo tumor growth. The molecular mechanism of DKK3 overexpression was investing by western blotting and microarray. DKK3 overexpression significantly elevated cellular proliferation, migration and invasion, along with increased mRNA expression of cyclin D1 and c-myc. However, reporter assays did not show TCF/LEF activation, suggesting that this increased malignant property of cancer cells was not driven by Wnt/ß-catenin pathway. In investigation for the pathways/molecules in DKK3-mediated signals, western blot analyses revealed phosphorylation of Akt (S473) and c-Jun (Ser63) are elevated. Application of PI3K-kinase inhibitor, LY 294002 on HSC-3 DKK3 cells significantly decreased tumor cell proliferation, migration and invasion. From all the results, we demonstrated that DKK3 might contribute to cellular proliferation, invasion, migration, and tumor cell survival in HNSCC cells, through a mechanism other than canonical Wnt signaling pathway, which might be attributed to PI3K-Akt signaling.