Since the emergence of digital media in the 1990s, a new realm of interaction between the visual arts and religion has been forged and evolved. The spread of visual media technologies has significantly influenced the study of religious visual art worldwide after the 1990s. Despite this, the field of religious visual art during the digital era is still relatively uncharted, with a notable absence of comprehensive theoretical frameworks. To address this gap, the present paper employs bibliometric methods, conducting a thorough review and analysis of 2544 pieces of international academic literature in the domain of religion and visual arts post-1990s. The analytical framework is structured into three primary sections, each dedicated to answering key questions: (1) what constitutes the inherent relationship in the study of religion and visual art?, (2) what disciplinary context do these interplays occur within?, and (3) in which domains and regions does this interplay predominantly unfold? The outcomes of this rigorous analysis offer valuable insights into interdisciplinary influences and evolving research trends within the realm of religious visual art. These findings stand to benefit art researchers and practitioners, providing a comprehensive overview of potential avenues for the exploration of visual arts with religious themes. Through a systematic investigation, this research endeavors to heighten scholars’ awareness of the significance of visual arts in the field of religion and illuminate the interdisciplinary trends at the intersection of religion and visual arts.

In the evolving discourse of affective urbanism, emotions are increasingly recognized as fundamental, systemic drivers shaping the social, perceptual, and symbolic dimensions of urban space. Meanwhile, advances in visual technologies and media aesthetics have transformed contemporary cities into visually saturated environments, where visual cues actively influence how urban space is perceived, navigated, and emotionally experienced. While prior research has addressed affective belonging and spatial identity, these studies often treat emotion and visual design as separate influences rather than examining their interdependent, systemic roles. To address this gap, this study develops an emotion-driven systemic model to analyze how visual design activates affective pathways that contribute to the sustainable construction of place branding. Drawing on survey data from 134 residents in Wuxi, China, we employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the interrelations among emotionally durable visual design, urban emotion, and place branding. The results reveal that visual attachment design (VAD) significantly strengthens place branding through emotional mediation, while visual behavior design (VBD) directly enhances sustainable branding by fostering participatory engagement even without emotional mediation. In contrast, visual function design (VFD) demonstrates limited impact, underscoring its insufficiency as a stand-alone strategy. These findings underscore the value of modeling emotionally durable visual communication as a system that links emotion, behavior, and identity in citizen-centered place branding.