Anastasios Koukopoulos is a Ph.D. candidate at the Athens University of Business and Economics (AUEB), in the Department of Management Science and Technology. His research focuses on Digital Technologies, Integrated Marketing Communications and the Tourism and Hospitality
industry, with an emphasis on Personal Selling and Virtual Conversational Agents. He holds a BSc from the Department of Business Αdministration, majoring in Marketing and an MSc in Services Management, with specialization in Customer Experience management, both from the Athens University of Business and Economics (AUEB). He is a researcher of the eBusiness Research Center (ELTRUN) of AUEB and the Digital Marketing and Electronic Retailing (DIMER) research group. Since 2009 he has been actively involved in the tourism industry, having
a position of responsibility within the leadership and management of a hotel unit.
Anastasios Koukopoulos is a Ph.D. candidate at the Athens University of Business and Economics (AUEB), in the Department of Management Science and Technology. His research focuses on Digital Technologies, Integrated Marketing Communications and the Tourism and Hospitality
industry, with an emphasis on Personal Selling and Virtual Conversational Agents. He holds a BSc from the Department of Business Αdministration, majoring in Marketing and an MSc in Services Management, with specialization in Customer Experience management, both from the Athens University of Business and Economics (AUEB). He is a researcher of the eBusiness Research Center (ELTRUN) of AUEB and the Digital Marketing and Electronic Retailing (DIMER) research group. Since 2009 he has been actively involved in the tourism industry, having
a position of responsibility within the leadership and management of a hotel unit.