Recently, the commercial potentials and practical values of Mobility as a Service (MaaS) have been witnessed for sustainable development of smart cities in the field of intelligent transportation. Driven by the Internet of Vehicles (IoV), vehicles gradually become mobile living spaces to satisfy diverse demands of occupants, where the media functionalities, scenario scopes, and user engagements can be all expended dramatically. In the era of 5G/B5G, the intelligent connected vehicles are considered as super media because of the improved In-Vehicle Infotainment (IVI). In this paper, relying on the advanced communication and intelligent techniques, we investigate the IoV-based vehicle-mounted media scenarios and construct IVI solutions for the MaaS. Firstly, we propose the characteristics of vehicle-mounted media scenarios and present the IVI evolution from the aspects of hearing, vision and multi-sensory media services. Secondly, we point out the main features and limitations of IoV-based IVI in 3G/4G. Finally, exploring the potential of super media, both the linkage display and IVI collaborative modes in vehicle-centric media scenarios are introduced as IVI solutions for the MaaS in 5G-V2X and beyond, which intend to further improve the audio-visual experiences of occupants and observers in urban environments.

As an alternative protein product to animal meat, plant-based meat is considered to play an essential role in improving animal welfare and protecting the environment. However, why do a few consumers choose plant-based meat but others do not? Despite the increasing research on plant-based meat marketing, little is known about the psychological mechanism by which plant-based meat marketing affects consumers’ purchasing decisions. We utilize dual-system theory to understand how social media marketing of plant-based meat influences cognitive fluency, customer inspiration, perceived risk, and purchase intention. Four studies (i.e., Studies 1, 2, 3, and 4) show that social media marketing can increase young people’s purchase intention of plant-based meat more than traditional marketing. In Studies 1 and 2, increased intensity of social media marketing can enhance young people’s cognitive fluency and further promote purchase intention. Study 3 explores how cognitive fluency relates to purchase intention through two psychological mechanisms. We suggest that a higher level of cognitive fluency increases customer inspiration and improves purchase intention. However, a lower level of cognitive fluency reduces purchase intention by increasing perceived risk. Study 4 manipulated members’ in-group or out-group status to show a boundary condition for the effect of brand community identity on purchase intention. These studies provide insight into how brand marketers can use social media to promote consumer inspiration and advertising engagement, how managers can offer fluency-increasing mechanisms to ensure a low level of perceived risk, and how enterprise practitioners may want to consider brand community publicity to attract out-group members.

With the rapid growth of mobile media, large quantities of mobile content have been generated by moving entities. Some content generation patterns become popular for users and professional organizations, e.g., user-generated content, professionally-generated content, machine-generated content. However, due to the limitations of device types and functions, it is necessary to explore the new production tools and further inspire the content potential in mobile scenarios. According to the production capacity supported by Internet of Vehicles, intelligent connected vehicles (ICVs) emerge as new content generated devices in sustainable cities. In this paper, we propose the concept of Mobile-Generated Content (MoGC) as a new part of production patterns. First, we analyze the relationship between MoGC and existing patterns from the perspectives of entity and workflow. Second, the unique functionality and social property of MoGC are revealed, i.e., ICVs play the role of middle platform with data and technology offices. The current dominant discourse created by the professional institutions (e.g., media agency or governing authority) will transfer to the vehicle users. In this way, the content generation system has been further enriched in omni-media environments through efficiently integrating productivity tools and resources. Besides, MoGC not only contributes to social governance by enlarging the news source and coverage, but also strengthen the personal discourse in mobile scenarios.

Since China’s reform and opening-up in 1978, rapid urbanisation and economic transformation have prompted the large-scale migration of rural populations into cities. As of 2021, approximately 376 m...