Enhancing rural ecological protection and promoting the adoption of environmentally-friendly agricultural production practices largely depend on the implementation of green production methods by farmers. This research paper focuses on the green production behavior of farmers in Hainan Province, China, drawing insights from survey responses provided by 543 farmers. The study examines how farmers’ capital endowment, ecological cognition, and environmental regulation impact their multiple green production practices, using the ordered probit model, mediation effect model, and moderation effect model for analysis and further applying the Ivoprobit_CMP, PSM, and other methods for endogeneity treatment and a robustness test. The study reveals several key findings. Firstly, only a small proportion of farmers consistently adopt green production practices throughout various stages of agricultural production. Secondly, the research shows that capital endowment, including natural, economic, human, and social capital, has a significant influence on farmers’ green production behavior. Thirdly, the study finds that ecological cognition plays a crucial role in mediating the relationship between capital endowment and its dimensions (human and social capital) and the adoption of green production practices. Additionally, the research discovers that environmental regulation positively moderates the relationship between ecological cognition and farmers’ green production behavior. Finally, the research indicates that factors such as ethnicity, fluctuations in agricultural production, and the location of the village agricultural waste collection site are all significant determinants of farmers’ engagement in green production practices. The study also identifies significant regional disparities in farmers’ adoption of green production practices. To address the issue of farmers’ low adoption of green production practices, the paper recommends promoting the overall green transformation of the entire agricultural production process. This can be achieved by enhancing farmers’ capital endowment in multiple dimensions and improving their ecological cognition through various channels. Additionally, creating a supportive external environment that aligns with green production practices is deemed critical.

The green transformation of production modes plays an essential role in the sustainable development of China’s agriculture and the modernization process, but there is often a deviation between farmers’ behavior and their willingness regarding green production. This paper analyzed the factors influencing the deviation of farmers’ green production behaviors from their willingness, along with their hierarchical logic structure, using the ordered logit model and ISM model with field survey data of 436 households in Hainan Province. The results show that: (1) there are deviations between farmers’ green production behavior and willingness; (2) age, number of dependents, peer influence, and social networks aggravate farmers’ green production behavior–willingness deviation, while ethnicity, education, land fragmentation, agricultural expenditure, land transfer, neighborhood learning, and green production cognition mitigate the deviation; (3) among the significant influencing factors, farmers’ perceptions of green production, peer influence, land transfer, and agricultural expenditure are the direct surface factors, while neighborhood learning, land fragmentation, and number of dependents are the middle indirect factors, and farmers’ education, social networks, age, and ethnicity are the deep-rooted factors. This study sheds more light and detail on the understanding of the factors influencing farmers’ green production behavior–willingness deviation, and provides more practical and relevant guidance for the agricultural green development in tropical China.

Some natural rubber farmers mistakenly equate the ecological functions of rubber plantations with those of primary forests. This cognitive bias can hinder pesticide reduction efforts. Meanwhile, natural rubber farmers gain security through price insurance, which helps them adopt a long-term perspective on environmental protection, mitigating the negative impact of cognitive biases on pesticide use decisions. However, existing research often overlooks the influence of ecological cognitive bias on pesticide reduction and the moderating role of price insurance satisfaction. This study utilizes field survey data from Hainan and employs logit models and double machine learning models to empirically analyze the impact of ecological cognitive bias on pesticide reduction among natural rubber farmers. It further tests the underlying mechanisms using moderation models. The results indicate that (1) ecological cognitive bias negatively affects pesticide reduction among natural rubber farmers, and (2) price insurance satisfaction mitigates the impact of ecological cognitive bias on pesticide reduction. Based on these findings, the government should enhance education and training to raise ecological awareness among natural rubber farmers and reduce ecological cognitive biases. Disseminating knowledge about price insurance and establishing a comprehensive insurance system can secure farmers’ income and promote the rational use of pesticides.

The development of cooperatives represents an effective solution to address the looming issue of “who will harvest the rubber”. Participation in cooperatives has the potential to increase the income of natural rubber farmers, enhance agricultural operational efficiency, and mitigate risks inherent in agricultural production. Livelihood capital and speculative preferences are key factors influencing natural rubber farmers’ decisions to participate in cooperatives. However, the existing literature has largely overlooked the intrinsic relationship between livelihood capital, speculative preferences, and the participation of natural rubber farmers in cooperatives. This study employs data from a field survey of 506 natural rubber farmers in Hainan Province, utilizing a Logit model to assess the impact of livelihood capital on farmers’ participation in cooperatives. The results indicate that (1) Livelihood capital encourages natural rubber farmers’ participation in cooperatives at the 5% significance level; (2) Speculative preferences negatively moderate the effect of livelihood capital on farmers’ participation in cooperatives. Therefore, the government can enhance farmers’ livelihood capital through education and training while providing financial instruments, such as insurance, to reduce speculative demand, thereby encouraging their participation in cooperatives.