Dr. Kentaro Watanabe is Group Leader of Socio-Digital Service System Research Group, Research Institute on Human and Societal Augmentation, National Institute of Advanced Industrial Science and Technology (AIST), Japan. He received his B. Eng. and M. Eng. degrees from the University of Tokyo, Tokyo, Japan, in 2003 and 2005, respectively, and he received his Dr. Eng. degree from Tokyo Metropolitan University, Tokyo, in 2012. His research domains are service engineering, design, and innovation. He is specifically interested in technology integration and digitalization in service systems. He was a visiting researcher with the VTT Technical Research Centre of Finland, Ltd. (2016–2017). He was a board member of the Society for Serviceology (2018-2023). He is also engaged in standardization activities from the service design perspective in ISO/TC 159 (ergonomics) and TC 324 (sharing economy).