One of the main challenges that the industry faces when dealing with massive data for failure diagnosis is high dimensionality of such data. This can be tackled by dimensionality reduction method such as principal components analysis, which usually results in an improved fault diagnosis. Other available techniques include auto-encoders and its variants denoising auto-encoders and sparse auto-encoders. Most recently, variational auto-encoders are one of the most promising techniques for unsupervised learning with successful applications in image processing and speech recognition. Differently from other auto-encoder methods, variational auto-encoders use variational inference to generate a latent representation of the data and impose a distribution over the latent variables and the data itself. In this article, we propose a fully unsupervised deep variational auto-encoder-based approach for dimensionality reduction in fault diagnosis and explore the variational auto-encoder capabilities for such a task. This is achieved by comparing the latent representations provided by variational auto-encoders to the ones from principal components analysis as well as when no reduction is performed in ball bearings’ fault classification using vibration signals. To tackle massive sensor data, we propose different architectures for the variational auto-encoder’s encoder and decoder that are based on deep neural networks and deep convolutional neural networks. Experiments are also carried out by varying the data preprocessing methods for generating spectrograms and hand-engineering features as well as the use of raw vibration data, the architecture of the neural networks fault classifiers operating on the latent representations from variational auto-encoder and principal components analysis, the degree of data dimension reduction, and the size of the available labeled data used for training the fault classifiers. The results show that variational auto-encoders are a competent and promising tool for dimensionality reduction for use in fault diagnosis and worth further exploring their capabilities beyond vibration signals of ball bearing elements.