A transition toward a more sustainable economy requires substantial innovations. To this end, sustainability innovators need not only ideas but also financial resources. Yet, especially nascent sustainability innovators suffer from trust issues and other barriers to funding through traditional financing. In this regard, crowdfunding (CF) offers a promising approach but also creates additional challenges, such as how to phrase campaign descriptions in order to credibly communicate sustainability intentions. As CF involves complex choices, it is far from obvious how sustainability innovators can best utilize it. To address this gap, in this article, we describe a systematic literature review (SLR) that analyzed 78 relevant publications. The results of the SLR show that innovation's sustainability orientation influences the dynamics in the components of the CF system through the two key mechanisms of information asymmetries and motivational effects. Building upon this, the article presents and analyzes critical choice parameters for sustainability innovators who tap into CF, which in particular concerns the choice of CF platform, CF type, and campaign communication. Furthermore, related propositions and a research agenda on CF and sustainability are provided.

Digital technologies can elevate product-service systems (PSS) to smart PSS, which focus on performance rather than ownership and are considered a means for dematerialization. However, transitioning to smart PSS does not guarantee sustainability. To understand the impact of smart PSS holistically, we take a two-pronged approach. First, we use the theory of change to conceptualize the causal link between sustainable smart PSS and their ultimate impact. We develop a three-step causal logic framework consisting of design, causation, and impact. Within this framework, we identify the business model properties of sustainable smart PSS as design characteristics and categorize the eventual impacts based on the triple bottom line. We introduce the term multi-causal pathway to describe the causation processes underlining the possibility of non-linearity and multi-causality. Second, we conduct a systematic literature review to investigate the mechanisms linking design and impact. Based on an analysis of 63 publications, we identify 17 specific mechanisms and group them into four types: information, resource, empowerment, and adverse mechanisms. Visualizing our results, we develop a morphological box as a toolkit for managers to develop their own impact-oriented logic model by identifying and activating the multi-causal pathway that fosters the desired sustainability effects. Moreover, discussing our framework, we develop research propositions and managerial questions for impact design. By linking the theory of change with the business model impact, we contribute toward a conceptual synthesis for understanding the impact of (sustainable) smart PSS.

With crises like climate change and degradation of the earth’s natural habitats, human consumption needs to become more sustainable to decrease humanity’s environmental footprint. Fostering sustainable consumer behavior by enabling consumers to make an informed choice for sustainable products is vital in changing human consumption for the better. To optimize consumers’ perception of sustainable products, companies can establish partnerships with environmental non-governmental organizations (NGOs). In practice, retailers and NGOs can engage in NGO–firm co-branding of sustainable products. Yet, little is known about the impact of this NGO–firm co-branding on consumer perception. We fill this gap based on a 2 × 2 × 2 experimental study. We test consumers’ trust, product and brand perception of co-branded sustainable products. Our study finds that NGO–firm co-branding has a significant positive effect on all the above. The effect is moderated by familiarity with the co-branding partnership and consumer attitudes. We discuss how those NGO–firm partnerships can be a useful tool to guide customers to more sustainable consumption choices. The results are discussed in light of sustainability communication and cross-sector partnership theory. We offer important insights for consumer perspectives on sustainability communication, business engagement of NGO–firm partnerships and develop future research ideas for consumer behaviour.

In open innovation initiatives for sustainability-oriented innovations, it is indispensable to have a wide array of engaging stakeholders. Yet, as not all relevant actors are able or willing to participate, important opinions can go unnoticed. Due to such stakeholder selection effects, aspects of high relevance may remain uncaptured. To address this issue, we first define the concept of silent stakeholders and relate it to sustainability-oriented innovations. We then discuss the new approach of employing analytical methods to examine existing sources outside the innovation process for silent stakeholder opinions. For this purpose, we conduct an action research study demonstrating how to examine broad discourse data with text analytics for an open innovation project aiming to create a sustainability-oriented innovation. To this end, we develop an approach for the efficient integration of external sources in open innovation processes. We find that text analytics of broad discourse data can particularly support the orientation and idea generation phase for sustainability-oriented innovation. Furthermore, we identify possibilities for the application of further data mining methods to complement open innovation approaches along the innovation process. Building on that, we propose an integrated framework. Hence, we add to the literature on stakeholder participation, analytical methods and innovation management, as well as sustainability-oriented innovation.