Zhuoli Li is a current Ph.D. candidate at the College of Economics, Sichuan Agricultural University, and Li's research focuses on rural entrepreneurship, rural tourism, and agricultural digitalization. Li completed a Master’s degree in Tourism Management at Sichuan University, focusing on rural tourism and tourism big data. Previously, Li worked at Ctrip Travel, where Li was responsible for maintaining relationships with domestic and international suppliers for European and Asian tourism products, as well as conducting tourism marketing data analysis. Li is proficient in using research tools such as ArcGIS, Stata, and Ucinet for data analysis.