The influence of TikTok on consumer purchase intentions and sustainable choices is a burgeoning area of research that holds significant implications for marketing and consumer behavior. This study explores the moderated mediation effect of TikTok influence on sustainable purchase intentions, emphasizing the roles of sustainable attitudes and environmental consciousness. Grounded in social cognitive theory and environmental psychology, data were collected through a cross-sectional approach from active TikTok users. Using SmartPLS (v3.0) for measurement and structural model evaluation, the findings reveal that TikTok influence positively affects sustainable purchase intentions through the mediation of sustainable attitudes. Furthermore, environmental consciousness strengthens this mediating effect, indicating that individuals with higher levels of environmental awareness and concern are more likely to translate their exposure to TikTok content into sustainable purchasing behaviors. This research highlights the critical role of social media platforms in shaping consumer attitudes and behaviors towards sustainability and offers essential theoretical insights and practical implications for marketers and policymakers aiming to promote sustainable consumption through digital channels.

This study examines the association between listening to music at home and subjective well-being, using data from 14,162 respondents in the China General Social Surveys conducted in 2015, 2017, and 2021. Among the respondents, the average happiness score was 3.958. Regression analyzes indicate that frequent music listening is significantly associated with higher happiness levels, with coefficients of 0.384 in the baseline model and 0.570 in the model with control variables. Robustness checks performed across different models support these findings. Instrumental variable analysis, using Mandarin proficiency, yielded a coefficient of 0.212, indicating a robust association despite a slight reduction in magnitude. Heterogeneity analyzes showed consistent associations across genders, religious beliefs, and regions, with slightly stronger associations observed for females and non-religious individuals. Mediation analysis identified mental health and class identity as significant mediators, contributing to a total association of 0.146. These results highlight the positive correlation between music listening and well-being, suggesting the potential value of integrating music resources into well-being strategies.