Changes in the interaction between humans and technology have begun. The existence of technological developments cannot be separated from changes in the pattern of public transactions, which were initially traditional systems into digital systems. This research looks at the factors influencing user repurchase intentions, such as TAM factors and technology attributes, which are very important. This is quantitative research using SEM-PLS. The results showed that the variable Trust mediates the relationship between Security and Privacy Concerns on Repurchase Intention. E-Satisfaction mediates the relationship between Ease of Use, Security, and Privacy Concerns on Repurchase Intention. This research is a form of development of the TAM, which was carried out in Surabaya, so it does not reach all parts of Indonesia. This is because digital payments have not been used evenly, so the results obtained have not projected the acceptance behavior of the Indonesian people as a whole.

Persaingan bisnis dibidang food & beverage yang semakin kompetitif membuat pelaku bisnis harus memberikan nilai tambah pada produk dan bisnisnya. Hal ini digunakan untuk menciptakan konsumen baru maupun mempertahankan pelanggan untuk melakukan pembelian ulang. Penelitian ini digunakan untuk mengetahui pengaruh perbedaan produk, keputusan harga dan kualitas produk terhadap pembelian ulang pada konsumen Ayam Geprek Silemu. Data survei dikumpulkan dari 117 konsumen Ayam Geprek Silemu dan dianalisis menggunakan metode kuantitatif dengan analisis Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa Product Differentiation, Price Decisions dan Product Quality berpengaruh signifikan secara parsial maupun simultan terhadap Repeat Purchase. Penelitian ini didasarkan pada pengumpulan data primer dan interpretasinya.

Resource Based View (RBV) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowledge about the target market, not having a good enough SMES management systems, competitor competition, and price from suppliers that fluctuate. The purpose of this study is to determine the effect of Entrepreneurial Marketing on Innovative Performance. This study uses questionnaire as a research instrument for 35 respondents, SMEs who sell snacks in Surabaya city. The results of this study indicated that Entrepreneurial Marketing, consisting of Market Orientation and Entrepreneurial Orientation, has a positive and significant influence on Innovative Performance of SMEs. This shows that the SMES business unit that implements Entrepreneurial Marketing will experience an increase in the performance of the business unit

The Covid-19 pandemic has had an impact on changing patterns of activity in society. Previously, various activities could be carried out freely, now apart from having to comply with health protocols, there are also mobility restrictions. Of course, this is one of the drivers of digitization in almost all sectors. No exception, the payment system. This study aims to see the effect of security, ease of use, and privacy concern on repurchase intention mediated by a trust to Go- Pay e-wallet users in Surabaya. The population in this study is the millennial generation, Go- Pay digital wallet users in Surabaya, with a sample of 385 respondents. This study uses data collection through an online survey via a google form. This non-probability sampling technique uses the purposive sampling method. The results of this study indicate that security, ease of use, and privacy significantly influence repurchase intentions mediated by trust in Go-Pay digital wallet users in the city of Surabaya. The results of this study can be used as a theoretical basis to increase the repurchase intention of e-wallets by creating trust in users, increasing the security of e-wallet applications, and the ease of use of e-wallets, and expanding the protection of data privacy of Go-Pay e-wallet users.

Hybrid Strategy Study: The Role of Entrepreneurial Orientation and Total Quality Management in MSMEs