This study investigates the innovative use of street puppet theatre performances on the façades of commercial buildings to stimulate social gatherings in smart cities. This research investigates the impact of a unique musical puppet show held throughout the 2024 holiday season in the well-known shopping mall El Corte Inglés in Madrid, Spain. This study utilises both quantitative and qualitative methodologies, such as space syntax analysis and empirical observations. It uses the UCL Depthmap 10 software program to assess urban morphology and identify integrated and segregated areas. Observations and video recordings were conducted to analyse social gatherings and behaviours during the performances. The findings reveal that these performances attract diverse audiences and foster social engagement, transforming commercial façades into vibrant public spaces. The study concludes that such innovative uses of urban architecture can significantly enhance the sociability of detached and segregated urban spaces. The research demonstrates that this particular dynamic façade not only fosters social sustainability by creating lively urban spaces but also contributes to economic sustainability by attracting potential customers to commercial centres. This research advances the discourse on smart city development and public space utilisation, offering valuable insights for urban planners and policymakers on leveraging interactive urban façades to enhance public engagement and revitalise underutilised spaces.

This study addresses the critical challenge of translating the profound social, spatial, and cultural dynamics of the traditional introverted Persian house into more tangible design metrics for contemporary Iranian housing. Relying on qualitative data from twenty-four diverse expert interviews across architecture, urban planning, and policy, the research demonstrates a broad consensus that the notion of replicating historical form is unsustainable. Instead, it indicates that the introverted configuration is likely a context-specific ontological imperative—viewed here as a fundamental socio-spatial requirement—rooted in measurable performance, serving simultaneous social, cultural, psychological, and environmental paradigms. The main findings show that preserving cultural continuity requires a shift from aesthetic conservation to prescriptive configuration. This logic is synthesised into a consolidated socio-spatial framework, whose originality lies in introducing three regulatory design instruments: (1) the sequenced depth and filtration protocol for spatial arrangement; (2) the controlled visual and environmental parameters for façade performance; and (3) the cultural adaptability and resilience requirement for functional programming. The framework’s prescriptive metrics, such as minimum space syntax values and the visual filtering coefficient, provide regulatory bodies with the precise technical tools necessary to enforce cultural protocols like privacy and dignity in high-density urban developments. While these metrics serve as an operationally promising model, they represent a theoretical framework that requires further empirical validation in diverse contemporary residential settings before mandatory regulatory adoption. This framework offers a pragmatic pathway for safeguarding Iranian housing’s cultural identity, ensuring future developments are certified not only for safety and structure, but for their adherence to the fundamental socio-spatial contract of the Persian dwelling.

This study addresses the critical challenge of translating the profound social, spatial, and cultural dynamics of the traditional introverted Persian house into more tangible design metrics for contemporary Iranian housing. Relying on qualitative data from twenty-four diverse expert interviews across architecture, urban planning, and policy, the research demonstrates that the notion of replicating and duplicating historical form is unsustainable. Instead, it proves that the introverted configuration is an ontological imperative rooted in measurable performance, serving simultaneous social, cultural, psychological, and environmental paradigms. The main findings show that preserving cultural continuity requires a shift from aesthetic conservation to prescriptive configuration. This logic is synthesised into a consolidated socio-spatial framework, whose originality lies in introducing three auditable design instruments: 1) the sequenced depth and filtration protocol for spatial arrangement; 2) the controlled visual and environmental parameters for façade performance; and 3) the cultural adaptability and resilience requirement for functional programming. The framework’s prescriptive metrics, such as minimum space syntax values and the visual filtering coefficient, provide regulatory bodies with the precise technical tools necessary to enforce cultural protocols like privacy and dignity in high-density urban developments. This framework offers a pragmatic pathway for safeguarding Iranian housing’s cultural identity, ensuring future developments are certified not only for safety and structure, but for their adherence to the fundamental socio-spatial contract of the Persian dwelling.