Abdul Rahman Zahari

Dr. Abdul Rahman Zahari


Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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24 September 2018 in International Journal of Energy Sector Management
Verified
Journal Article
Closed access
AZAbdul Rahman Zahari
Abdul Rahman Zahari
EEElinda Esa
Elinda Esa
Purpose: This paper aims to investigate the drivers and inhibitors of the adoption of renewable energy by residential users. Based on the theoretical framework of consumer decision-making behaviour, an empirical study of the adoption of renewable energy in Malaysia was conducted. Design/methodology/approach: A total of 501 residential users from the Klang Valley participated in this study. The data were analysed using partial least square (PLS) with Smart PLS 3.0 software. Findings: The results indicated that the perceived utility of new technology, perceived utility of renewable energy and the perceived benefit of new technology were seen as the drivers of the adoption of renewable energy. At the same time, two inhibitor constructs, namely, perceived risk and perceived no need, were not seen to create a negative connection relating to the adoption of renewable energy. By contrast, as hypothesized, the perceived expense was the only factor that negatively correlated with the intentions to adopt renewable energy. To foster the intention to adopt renewable energy by residential users, more effort should be expended on capitalizing on the constructs of perceived benefits of new technology and the perceived utility of this new technology. Originality/value: The current study contributes to the use of renewable energy in the country and indirectly to global renewable energy strategies.

28 February 2020 in The Journal of Asian Finance, Economics and Business
Verified
Journal Article
Open access
AZAbdul Rahman Zahari
Abdul Rahman Zahari
EEElinda Esa
Elinda Esa
JRJegatheesan Rajadurai
Jegatheesan Rajadurai
NANoor Azlinna Azizan
Noor Azlinna Azizan
PTPuteri Fadzline Muhamad Tamyez
Puteri Fadzline Muhamad Tamyez

1 March 2016 in IOP Conference Series: Earth and Environmental Science
Verified
Conference Paper
Open access
PDF file
AZAbdul Rahman Zahari
Abdul Rahman Zahari
EEEsa Elinda
Esa Elinda
This study aims to examine the drivers to adopt renewable energy (RE) among residential users in Malaysia. Based on the theoretical framework of a consumer's decision making process, an empirical study of the adoption of RE was conducted. A total of 501 residential users were used in this study. This study proved that perceived utility of new technology, perceived utility of new service, and perceived benefit of new technology are the drivers to adopt RE among residential users. These factors are knowing crucial to RE suppliers and producers because it will generates more demand from the residential users and the percentage of energy mix from RE sources can be increase.

31 July 2023 in International Journal of Professional Business Review
Verified
Journal Article
Open access
PDF file
AZAbdul Rahman Zahari
Abdul Rahman Zahari
EEElinda Esa
Elinda Esa
NANor Hazlin Nor Asshidin
Nor Hazlin Nor Asshidin
KSKhairul Nizam Surbaini
Khairul Nizam Surbaini
AAAzmer Ezwan Abdullah
Azmer Ezwan Abdullah
NMNURSHAHIRAH ABD MAJID
NURSHAHIRAH ABD MAJID
Purpose: This study examines the gap between residential customers' expected and real experiences with self-service kiosks from the perspective of a major Malaysian electrical service provider. Theoretical framework: The comparative study of customers’ expectations and real experiences using the self-service kiosk is excessive in various sectors like banking and transportation but limited in the energy sector in boosting customer engagement and leading to customer satisfaction. Design/Methodology/Approach: Using a stratified sample approach based on a sampling frame given by a Malaysian utility provider, survey questions were disseminated online to residential customers who have used self-service kiosks. Findings: The findings demonstrate that customers' expectations and real experiences significantly differ with a few variables, such as secure/privacy, design, and convenience. However, the effect sizes were small. Moreover, some individual items in several factors like enjoyment, secure/privacy, design, convenience, and customization also showed significant differences. Practical implications: The findings shed light on the energy sector and give Malaysian power providers, in particular, identifying the gap between customer expectations and actual self-service kiosk experiences. With this information, the firm can close the gap and manage customer experience to increase customer satisfaction. Originality/Value: This study expands the investigation of self-service technology (SST) service quality by analysing the gap between the expectations and actual experiences of residential consumers utilising the SST self-service kiosk offered by Malaysia's major energy service provider. This study assists the company in closing the gap and enhancing the offerings of self-service kiosks to boost customer satisfaction and manage customer experience.

19 September 2023 in Environment-Behaviour Proceedings Journal
Verified
Journal Article
Open access
PDF file
SISiti Farahhani Ismail
Siti Farahhani Ismail
AZAbdul Rahman Zahari
Abdul Rahman Zahari
EEElinda Esa
Elinda Esa
NANor Hazlin Nor Asshidin
Nor Hazlin Nor Asshidin
KSKhairul Nizam Surbaini
Khairul Nizam Surbaini
AAAzmer Ezwan Abdullah
Azmer Ezwan Abdullah
Many firms have adopted Omnichannel to increase engagement between companies and their customers. As a result, it facilitates the firms to create better customer experience and satisfaction, which also affects a company's earnings. The main aim of this study is to guide the researchers in developing a conceptual framework for omnichannel and customer satisfaction. Thus, this study has employed a bibliometric analysis using articles extracted from the Scopus database between the years 2015 to 2023 to determine the term co-occurrence in research titles and abstracts and the top ten highly cited journals on omnichannel and customer satisfaction.

13 August 2025 in Journal of Entrepreneurship and Public Policy
Verified
Journal Article
Closed access
AZAbdul Rahman Zahari
Abdul Rahman Zahari
EEElinda Esa
Elinda Esa
Purpose: This study aims to measure the impact of founders' personalities (FP), university roles (UR) and entrepreneurial competencies (EC) on the performance of student enterprises (SEP) in Malaysian public higher educational institutions (HEIs). Design/methodology/approach: This study used a cluster sampling technique and a cross-sectional study, which utilized a quantitative approach. A total of 369 founders of SEPs from Malaysian public HEIs participated in this study. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) to derive the measurement model, structural model and tests for mediation. Findings: The results indicate that FP of SEPs (need for achievement, innovativeness, propensity for risk-taking and self-efficacy) and UR positively influenced EC and SEP performance (SP). Furthermore, EC show a positive significant relationship with SP. Moreover, the relationship between FP and UR with SP are mediated by EC. Originality/value: The study of SP is relatively new, particularly in developing countries like Malaysia. This paper strengthens the existing literature on the performance of SEPs among public HEIs in one of the developing countries. It is also relevant for the public HEIs and policy decision-makers to create a viable entrepreneurial ecosystem within the public HEIs to encourage SP and generate more job creators among university students.