Human behavior often seems “maladaptive”, “self-defeating”, or “dysfunctional” to the observer. Upon closer examination, the rationality of human behavior largely depends on the temporal frame adopted; behaviors judged to be maladaptive in the long-run are usually driven by a strongly favorable balance of immediate costs and benefits. That is, many ‘‘maladaptive’’ behaviors are associated with substantial long-term costs and few (if any) long-term benefits; however, these same behaviors are frequently associated with many benefits and few costs for the individual at the time of action. In contrast, many avoided behaviors that seem ‘‘adaptive’’ to the outside observer, are in fact associated with substantial costs (and few benefits) at the time of action, leading to the perplexing but common state of affairs where individuals know ‘‘what is good for them’’, but do not do it. We present a new theoretical framework—Temporal Self-Regulation Theory—as a way of understanding human behavior in general, and those special instances of seemingly ‘‘self-defeating’’ behavior that have important implications for physical health. This theoretical framework incorporates thinking about temporal aspects of behavioral contingencies and the biological roots of self-regulation to make sense of human behavioral patterns that seem to represent, on the surface, significant deviations from rationality.

In the modern obesogenic environment, limiting calorie-dense food consumption is partially dependent on the capacity of individuals to override visceral reactions to hyperpalatable and rewarding food cues. In the current review, we employ a health neuroscience framework to outline: (i) how individual variations in prefrontal cortical structure and functionality, and by extension, executive functions, may predispose an individual to the overconsumption of appetitive calorie-dense foods via differences in dietary self-regulation; (ii) how obesity may result in changes to cortical structure and functionality; and (iii) how the relationship between the structure and function of the prefrontal cortex and obesity may be best described as reciprocal in nature.

Dominant theories of health behavior posit that social-cognitive and conative variables are sufficient to explain health behavior tendencies. The current studies challenge this assumption in two ways: (1) by demonstrating that unique variance in health protective behavior is predictable by knowing about individual differences in executive functioning, and (2) by demonstrating that executive function moderates the association between intention and behavior. In Studies 1 and 2, participants completed a computer-based task of executive function (Go/NoGo task) and articulated 1-week behavioral intentions for physical activity (Study 1) and dietary behavior (Study 2). Hierarchical regression analyses revealed that executive function predicts unique variance in both behaviors, and strongly moderates the association between behavioral intention and behavioral performance. Together behavioral intention and executive function explain more variance in health protective behavior than ‘rational actor’ models that have been widely adopted and disseminated.

Past research has demonstrated that health behavior is correlated with time perspective: long-term thinkers are more likely than short-term thinkers to engage in health protective behaviors and less likely to engage in health damaging behaviors. To date, however, no research has experimentally demonstrated that time perspective is causally related to health behavior. We designed a brief (three 1/2-h weekly sessions) time perspective intervention to enhance long-term thinking about physical activity and examined its efficacy among two samples of young adults who signed up for fitness classes at a university recreational facility. Participants were assigned to one of three conditions: time perspective intervention, goal-setting control intervention, and no-treatment control. In Study 1, physical activity levels were assessed at preintervention, at postintervention (3 weeks later), and at 10-week follow-up (7 weeks after completion of the intervention). Controlling for preintervention physical activity levels, time perspective participants reported increased levels of physical activity relative to both other groups at postintervention, and relative to the no-treatment group at 10-week follow-up. This study provides the first experimental evidence that the effects of health behavior interventions may be enhanced by increasing participants’ long-term time perspective, and that time perspective is causally associated with health behavior. Study 2 replicated some of the effects of Study 1 using a larger sample, a six-month follow-up interval, and improved measurement of outcome. Together Studies 1 and 2 suggest that time perspective is an important ingredient in interventions designed to promote physical activity.

Fatty foods are regarded as highly appetitive, and self-control is often required to resist consumption. Executive control resources (ECRs) are potentially facilitative of self-control efforts, and therefore could predict success in the domain of dietary self-restraint. It is not currently known whether stronger ECRs facilitate resistance to fatty food consumption, and moreover, it is unknown whether such an effect would be stronger in some age groups than others. The purpose of the present study was to examine the association between ECRs and consumption of fatty foods among healthy community-dwelling adults across the adult life span. An age-stratified sample of individuals between 18 and 89 years of age attended two laboratory sessions. During the first session they completed two computer-administered tests of ECRs (Stroop and Go-NoGo) and a test of general cognitive function (Wechsler Abbreviated Scale of Intelligence); participants completed two consecutive 1-week recall measures to assess frequency of fatty and nonfatty food consumption. Regression analyses revealed that stronger ECRs were associated with lower frequency of fatty food consumption over the 2-week interval. This association was observed for both measures of ECR and a composite measure. The effect remained significant after adjustment for demographic variables (age, gender, socioeconomic status), general cognitive function, and body mass index. The observed effect of ECRs on fatty food consumption frequency was invariant across age group, and did not generalize to nonfatty food consumption. ECRs may be potentially important, though understudied, determinants of dietary behavior in adults across the life span.