Magical town designation is a distinction granted by the Mexican government to different areas that meet certain requirements that favor tourist activities. Some of these magical towns, as in the case of San Sebastian del Oeste, in Jalisco, have had different outcomes because of this distinction, and a very important one is the quality of life (QOL) of the local inhabitants, who have modified their traditional lifestyles oriented to rural activities by including tourism and all that it implies. For this reason, it is necessary to ask the following question: What has been the impact of tourism on the QOL of the local inhabitants of San Sebastian del Oeste? To answer this question, a qualitative–phenomenological methodology was used, based on interviews with local inhabitants to identify the impact of tourism on their QOL. This study found that tourism has answered some of the needs of the local population, such as economic and public services, but it is not the solution for all areas considered in QOL.

Ejidos are a unique form of land ownership in Mexico based on cooperative and mutual aid, characterized by management problems. Some ejidos have given rise to social tourism enterprises (STE), which seek to respond to local needs by carrying out traditional agricultural and livestock activities complemented by tourism. This sector requires integration to compete. The cases addressed are the STEs in the ejido called El Jorullo, a tourist destination in Puerto Vallarta, Jalisco, Mexico. Therefore, this research’s general aim was to analyze a proposal for a strategic management system for the STEs of ejido El Jorullo based on social capital to promote their competitiveness. The methodology is qualitative, based on social network analysis (SNA) to identify the social capital of the participants of El Jorullo and their enterprises from the perspective of the theory of organizational population ecology and subsequently, the emptying of this information to feed a technology-based management system. The results indicate the six stages of the proposed system for integrating the enterprises. This allows identifying an option for STEs to become more competitive through the integration and involvement of various stakeholders.

La Gig Economy a partir de la pandemia del COVID–19 creó oportunidades laborales tanto a los desempleados y a las personas que laboran en una empresa, generando ingresos extras, así como a las comunidades locales que dentro de un radio de influencia están localizadas, aspecto este que posibilita el Desarrollo Local. Por tanto, la información que se cuenta atribuye a que los impactos que se genera en el uso de los medios digitales proporcionan a los Emprendimientos Sociales Turísticos del municipio de Puerto Vallarta un sistema de estrategia de adaptar el uso de las webs, redes sociales, plataformas digitales, formas de pagos, blogs y todo lo que sea utilizado por medio de la internet y/o aplicaciones móviles. Como objetivo del presente estudio fue identificar los impactos que genera la Gig Economy en los Emprendimientos Sociales Turísticos y el Desarrollo Local del municipio en cuestión. La metodología fue de enfoque cualitativo, a su vez, se aplicaron seis entrevistas semiestructuradas a actores clave de diversos sectores de la sociedad como del Sector Empresarial, Sector Gubernamental y el Sector Académico. Algunos resultados indican que la Gig Economy impacta a los Emprendimientos Sociales Turísticos y el Desarrollo Local, conllevando a los gigers oportunidades laborales dentro de la actividad turística, y atendiendo la demanda que generan la población local, el turismo y los sectores implicados, y en esta era actual cobra real importancia.

Ediciones Comunicación Científica se especializa en la publicación de libros dictaminados, digitales e impresos, mediante el sistema de pares ciegos académicos, acceso abierto al texto completo, métricas, DOI, Epub, indización internacional, ética editorial, comités editoriales, campaña de comunicación en las áreas de humanidades, sociales y ciencias.