Coffee is far more than just a beverage. It is a product that boasts an extraordinarily rich history, and its cultural identity has shifted over time. This article explores how coffee secured its status as a global marketplace icon. We argue that coffee is a metamorphic product based on its capacity to assume multiple and different cultural meanings over time. First consumed for its energizing properties and use as a medical treatment, coffee has morphed from a symbol of spiritual significance to a beverage representing conquest, independence, intellectual conversations, conviviality, hedonism, counterculture, prosperity, cosmopolitan lifestyle, and craft. In this article, we retrace the history of coffee to demonstrate its metamorphic qualities and its history of providing social value, which is critical to explaining its enduring global iconic status.
Purpose: This study explores digital risk perceptions – the perception of risk related to digital environments – among older adults. Specifically, it investigates how these risk perceptions influence older adults’ frequency of digital engagement in everyday activities. Design/methodology/approach: The research methodology involved conducting 22 interviews and administering 708 surveys among older adults living at home. The researchers examined how digital risk perceptions influenced older adults’ frequency of engagement in everyday digital activities. The study also explored the mediating role of digital risk perceptions in the relationship between older adults’ digital competencies and the frequency of everyday digital engagement. Findings: The study identified six distinct categories of digital risk perceptions among older adults. Furthermore, it found that older adults’ digital competencies significantly impacted the frequency of everyday digital engagement. However, certain digital risk perceptions, particularly those related to privacy and security concerns and concerns about financial impact, mediated the relationship between digital competencies and the frequency of everyday digital engagement. Older adults’ frequency of participating in digital activities was influenced by perceptions of risk, highlighting the complex interplay between digital competencies and digital risk perception in shaping older adults’ engagement with everyday digital activities. Originality/value: This study contributes to understanding older adults’ engagement in everyday digital activities by delineating six specific categories of digital risk perceptions. By identifying the mediating role of digital risk perceptions, particularly regarding privacy, security and financial concerns, the study sheds light on the nuanced factors influencing older adults’ willingness to participate digitally, which adds nuance and extends knowledge on digital and social inclusion among older adults.
The ability of older adults to engage with information and communication technologies (ICT) is crucial in today’s more digital and connected world. Anxiety about and failure to adopt and engage with ICT is increasingly likely to be a barrier in daily living for older adults, potentially reducing their freedom as consumers, quality of life, independence, and wellbeing. It may also be a significant factor in social and economic exclusion. Drawing on consumer behaviour, ICT theories and frameworks, and a quantitative survey of 706 older Australian adults, this paper examines factors influencing anxiety in engaging with ICT. Our findings show that perceived anxiety was associated with increased subjective norms or when others placed pressure on older people to engage more with ICT and when older adults perceived increased risks associated with ICT engagement. Conversely, reduced levels of perceived anxiety were correlated with a positive attitude towards ICT and when older people had the technical and cognitive resources to adopt and engage with ICT. The results highlight the importance of building, renewing, and reinforcing digital competencies in older consumers. Understanding factors associated with ICT-related anxiety means that organisations will be better placed to develop campaigns, products, programmes, and policies for older consumers that actively reduce anxiety, increase their use of ICT, and reduce the digital divide.