This paper contributes to the existing literature by comprehensively reviewing the concepts, applications and development of technology adoption models and theories based on the literature review with the focus on potential application for the novelty technology of single platform E-payment. These included, but were not restricted to, the Theory of Diffusion of Innovations (DIT) (Rogers, 1995), the Theory of Reasonable Action (TRA) (Fishbein and Ajzen, 1975), Theory of Planned Behavior (TPB) (Ajzen, 1985, 1991), Decomposed Theory of Planned Behaviour, (Taylor and Todd, 1995), the Technology Acceptance Model (TAM) (Davis, Bogozzi and Warshaw, 1989, Technology Acceptance Model 2 (TAM2) Venkatesh and Davis (2000) and Technology Acceptance Model 3 (TAM3) Venkatesh and Bala (2008). These reviews will shed some light and potential applications for technology applications for future researchers to conceptualize, distinguish and comprehend the underlying technology models and theories that may affect the previous, current and future application of technology adoption.
1 September 2016 in Renewable and Sustainable Energy Reviews
Integrating gamification into mobile payment platform incentivizes people to use digital alternatives for payment and could spur user-centric, platform-mediated interactions. This study examines the relationship between perceived convenience and perceived security on individual users’ intention to use a gamified mobile payment platform in Malaysia; a developing country envisioned to build a cashless society. The partial least square structural equation modeling (PLS-SEM) technique is employed on a final sample of 388 online users. The results show that perceived convenience has a strong but indirect effect on the intention to use. Perceived security has a strong and direct effect on intention to use and mediates the relationship between perceived convenience and intention to use. Furthermore, the reliability aspect of security is a top priority concern for users interested in using mobile payment. The multi-functional aspect of convenience is a top priority concern to attract users who are not interested in using mobile payment at first. The study discusses theoretical and practical implications for developing a dual strategy of ‘ensuring convenience’ and ‘assuring security’ to encourage the gamified mobile payment platform adoption in developing countries.
1 September 2017 in Asia-Pacific Journal of Management Research and Innovation
This article summarises an explorative study of the security that contributes to consumers’ adoption of an integrated, single platform payment system encompassing card, Internet and mobile technologies in the ASEAN. The attempt to survey these areas in an integrated fashion is a novel approach that differs from existing studies which mainly focus on adoption factors of these technologies in isolation as well as focuses on the security elements as an extension as Technology Acceptance Model (TAM). The empirical results from the quantitative analysis suggest that security, perceived usefulness as well as perceived ease of use are significant factors that contribute to consumers’ intention to utilise a single platform payment system. Organisations will be able to utilise the study information for developing products and services that meet the consumers’ single platform e-payment system while also fulfilling their objective of corporate social responsibility.
17 September 2017 in Asia Pacific Journal of Management