Changes in temperature, precipitation, and the occurrence of extreme weather events are increasingly present. Due to climate change, the Mediterranean Basin (the focus of this study is on Adriatic Croatia as part of the Mediterranean Basin) is more affected by production and economic losses compared to other parts of Europe. Policymakers are important individuals involved in shaping public policies. The main objective of this study was to assess the opinion of policymakers at regional and national levels in Adriatic Croatia regarding climate change adaptation strategies. The aims are (i) to rank the importance of adaptation measures, (ii) to examine measures that have already been implemented, and (iii) to examine future measures that need to be implemented at regional and national levels. Semi-structured in-depth interviews were conducted with representatives of sectoral agencies, the national government, and the regional government to answer the study questions. The main conclusions show that policymakers consider irrigation, organic agriculture, crop crossbreeding and optimization of agrotechnical practices, and agricultural insurance as the most important strategies. Currently and in the future, the most important actions of policymakers are the provision of education, agricultural extension, and information exchange.

Modern agriculture faces many challenges. At the same time, it is necessary to provide healthy and sustainable food for humanity in growing conditions that are facing numerous problems, including climate change. Different strategies can be applied to deal with climate change, such as using different crop technologies. In this context, the application of wild–edible plants as a source of biodiversity, vitamins, and minerals for the human diet is interesting. Consumers’ behaviour toward wild–edible plants is a relatively new topic in marketing research, so this paper investigated the impact of certain psychological factors on consumers’ willingness to purchase wild–edible plants and food products. The study was performed on a sample of consumers of produce from farmers’ markets in Istria County, Croatia, and the data were collected via a questionnaire. The univariate and multivariate analyses provided evidence that consumers’ purchase intentions are determined mainly by their positive attitudes regarding trying new and unfamiliar foods. Furthermore, customers’ intentions to purchase food products containing wild–edible plants were determined by their attitudes regarding wild–edible plants and their subjective knowledge.

Parts of the Mediterranean, including Adriatic Croatia, are becoming more exposed to climate risk. Changes in precipitation, temperature, and the occurrence of extreme weather events are increasingly significant. The paper aimed to identify the level of the perceived risk of climate change on the sample of horticultural farmers in the Adriatic Croatia. Furthermore, the paper aimed to research which risk management strategies are preferable to producers to reduce the impact of climate change on agricultural production. The survey was conducted among horticultural farmers in Adriatic Croatia (Mediterranean). The method used in the paper was cluster analysis, and the farmers’ readiness to apply climate risk management strategies was additionally examined using ANOVA and the HSD Tukey test. The main results showed that on the sample of 275 horticultural farmers, 57.81% were climate sceptics. In contrast, the climate aware farmers were more ready to apply measures to adapt production strategies and risk reduction measures in response to a changing climate. Finally, the limitations of the research and future research are discussed in this paper.

Direct purchasing offers consumers the advantage of fresher, higher-quality food, often at lower prices, with greater transparency in terms of origin and production methods, which creates trust and enables more environmentally conscious choices. On the other hand, direct selling empowers farmers by cutting out middlemen and improving their income. As a climate-friendly option, direct selling reduces transport emissions, supports environmentally friendly agricultural practises and strengthens the resilience of the food system. This paper examines the factors that influence consumer purchase intentions for direct sales in the context of climate change. The study was conducted with a sample of 313 direct sales consumers at on- and off-farm locations in Croatia (Istria and Primorsko-goranska County). The sample consists mainly of women with higher education and over 45 years of age. The exploratory factor analysis revealed three factors: (1) attitude towards climate change, (2) influence of direct sales on climate change, and (3) intention to buy in direct sales. A hierarchical regression analysis revealed a positive and significant influence of the factors’ attitude towards climate change and the influence of direct selling on climate change on the purchase intention in direct selling. The results suggest that direct selling consumers are aware of climate change and are inclined to choose sustainable behaviours, such as direct selling, to mitigate climate change.

“Early” potato crops are grown in the Mediterranean basin and are marketed from March to June, well before main-crop potato in the spring–summer growth period. Different growing technologies have been implemented to enhance potato “earliness” to achieve a better market price, but at the same time, the applied technologies may influence yield and quality of the ‘early potato’. The main goal of this study was to investigate differences in “early” potato nutritional and sensory characteristics after oil-frying influenced by location and plant covering in five potato cultivars. The present investigation was carried out at two planting locations during two seasons. The application of a plant cover significantly increased the potato tubers’ dry matter, starch, and sugar content in the second season. Sensory analysis of the oil-fried “early” potatoes revealed no differences between potatoes grown with or without the plant cover. We also observed significantly higher dry matter content in potatoes grown at the Split location in the second year, while no differences in the sensory scores between oil-fried potatoes grown at the investigated locations were observed. By employing a plant cover or by choosing a warmer planting location the desired potato maturity level could be reached in less time, and one could more effectively exploit the “early” potato market. By employing such techniques there should be no loss in yield, nutritional or sensory quality of potato tubers.

The aim of research was to compare the economic performance of growing lettuce in the conventional and ecological crop management of production in the mainland and the Mediterranian part of Croatia. In the years 2002 and 2003 the experiment was carried out on family farms in the vicinity of Pula (the Mediterranian area) and in the vicinity of Otočac (the mainland area). The obtained results show that the cultivation of lettuce in the ecological crop management in lower yields, which is even more apparent in continental climate. In order to justify the ecological crop management of lettuce economically, it is essential to achieve a higher sales price in comparison with the lettuce cultivated according to the conventional system. For that reason, the sales price of ecolgical grown lettuce in the mainland should be higher than in the Mediterranean.