Climate change and environmental pollution pose urgent global challenges that critically affect economic and social development. Corporate green innovation has emerged as a pivotal driver of coordinated environmental and economic progress. However, the existing research has predominantly focused on the effects of media coverage pertaining to corporations themselves in regard to corporate decisions, providing limited insight into the effects of media coverage on environmental protection. Thus, this study aims to investigate the governance effect of the media and its influence on corporate green innovation. Utilizing fixed-effect models, which involves analyzing data from various secondary sources, this study focused on Chinese manufacturing companies listed on the Shanghai and Shenzhen stock exchanges from 2008 to 2019. The results revealed that media coverage of environmental protection had a positive impact on corporate green innovation. In addition, this study found that industry turbulence enhanced the connection between media coverage of environmental protection and green innovation, whereas factor market development and managers’ overseas experience weakened this relationship. Recognizing the role that the media plays in promoting green innovation can empower companies to effectively address environmental challenges and contribute meaningfully to sustainable development.

The marketing of short video has become an important force to promote consumption, but its internal mechanism for consumers' joint consumption intention is still unclear. Based on the SOR theoretical framework, this paper constructs a structural equation model (SEM) to analyze the impact of the marketing of short video (utility, reliability and hedonic) on consumers' joint consumption intention. It is found that the marketing of short video can significantly and positively affect consumers' psychological image and perceived value, and ultimately positively promote consumers' joint consumption intention. Further examination shows that psychological image and perceived value play a chain intermediary role in the influence of the marketing of short video on consumers' joint consumption intention. This study makes up for the lack of research on the impact of short video on consumers' joint consumption behavior, and provides management enlightenment for enterprises.