José Luís Braga is currently an assistant professor at the European Institute of Higher Studies (IEES) and a guest lecturer at the European Master on Wine Tourism Innovation - WINTOUR. He has more than a decade of experience as a lecturer at a higher education level. He obtained his PhD in Tourism Planning and Management from the University of Santiago de Compostela, and received his MS in Tourism and Regional Development from the Catholic University of Portugal in 2007. He is a Fellow of the Portuguese Association for the History of Wine (APHVIN).