Raja Nazim Raja Abdullah

Dr. Raja Nazim Raja Abdullah


Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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15 November 2024 in World Electric Vehicle Journal
Verified
Journal Article
Open access
PDF file
XZXiaohui Zang
Xiaohui Zang
RARaja Nazim Raja Abdullah
Raja Nazim Raja Abdullah
LLLong Li
Long Li
IHIbiwani Alisa Hussain
Ibiwani Alisa Hussain
Business model innovation is crucial for enhancing company performance. This study aims to investigate the relationship between the six dimensions of sustainable business model innovation and company performance among Chinese electric vehicle brands. A structural equation model is constructed based on a comprehensive literature review and hypothesis development. Using PLS-SEM, this study empirically analyzes questionnaire data collected from the top 12 electric vehicle brands in China to explore the relationship between these six core dimensions and company performance. The results indicate that innovation in “value proposition to customers”, value creation, value delivery, and “value of residual” have a significantly positive impact on the performance of Chinese electric vehicle brands. However, value capture innovation and “value of after-sales service” innovation were not found to be statistically significant. This paper provides an in-depth analysis of the mechanism through which sustainable business model innovation impacts company performance, enriching the theoretical foundation of academic research in this field and broadening its practical applications in management.

29 May 2024
Verified
Conference Paper
Open access
PDF file
ZXZang Xiaohui
Zang Xiaohui
RARaja Nazim Raja Abdullah
Raja Nazim Raja Abdullah
LLLiu Lihua
Liu Lihua
LJLiu Jing
Liu Jing
The business model is an effective and well-structured management tool that helps organizations acquire and hold onto a competitive edge over their competitors. This paper proposes a framework called “The Product Lifetime Value Business Model” for business model design and innovation of electric vehicle company. The framework consists of four layers, the innermost layer represents the business model, followed by the Product Lifetime Value layer and 6V model, the outermost layer comprises 17 additional dimensions that provide a more detailed and in-depth analysis. The concept of Product Lifetime Value is proposed and can be categorized into six distinct stages: planning, production, delivery, revenue generation, application, and recycling in this paper. In addition, a "6V" model is also proposed based on electric vehicle industry which contains value proposition, value creation, value delivery, value capture, value of after-sales services, and value of residual.

1 January 2024 in AIP Conference Proceedings
Verified
Conference Paper
Closed access
PDF file
RNR. N. N. Naseri
R. N. N. Naseri
WYW. K. Yahya
W. K. Yahya
RARaja Nazim Raja Abdullah
Raja Nazim Raja Abdullah
The purpose of this paper is to develop a sampling frame and develop a probability-based sampling design for Muslim consumers who have experience in purchasing The purpose of this paper is to develop a sampling frame and develop a probability-based sampling design for Muslim consumers who have experience in purchasing

1 January 2024
Verified
Conference Paper
Open access
PDF file
XZXiaohui Zang
Xiaohui Zang
RARaja Nazim Raja Abdullah
Raja Nazim Raja Abdullah
LLLihua Liu
Lihua Liu
BLBei Li
Bei Li

1 March 2023 in Electronic Journal of Business and Management
Verified
Journal Article
Open access
PDF file
RARadwan Mohamed Abdi
Radwan Mohamed Abdi
IHIbiwani Alisa Hussain
Ibiwani Alisa Hussain
WWWong Huey Wern
Wong Huey Wern
SYSyazwani Yahaya
Syazwani Yahaya
RARaja Nazim Raja Abdullah
Raja Nazim Raja Abdullah
The purpose of this study was to empirically analyse the determinants of international students' intention to use the Grab Pay mobile payment system in Kuala Lumpur. It examined the influence of performance expectancy, effort expectancy, social influence, and facilitating conditions on the intention to use the Grab Pay mobile payment system. The target population was randomly selected from male and female international students in Kuala Lumpur. The study was a quantitative study assessing the intention to use the Grab Pay mobile payment system among international students in Kuala Lumpur. A self-administered survey questionnaire was used to collect primary data from 180 respondents. The data gathered was analysed using SPSS, and findings discovered that the proposed model explained 61% of the variance in the dependent variable. The results showed that three independent factors, namely effort expectancy, social influence, and facilitating conditions, are the strong predictors of behavioural intention. However, effort expectancy has no significant influence on the intention to use the Grab Pay mobile payment system among international students in Kuala Lumpur, Malaysia. Findings from the study can benefit other academics with a better understanding of the adoption of Grab Pay in Kuala Lumpur. It can also help other institutions in the technology (Grab Holdings Inc., etc.) and financial sectors to better function based on the driving elements towards influencing behavioural intentions on the Grab Pay mobile payment system.

1 June 2023 in Electronic Journal of Business and Management
Verified
Journal Article
Open access
PDF file
FFFayrouz Wajdi Farouk
Fayrouz Wajdi Farouk
IHIbiwani Alisa Hussain
Ibiwani Alisa Hussain
HGHartini Ab Ghani
Hartini Ab Ghani
RARaja Nazim Raja Abdullah
Raja Nazim Raja Abdullah
In the times of the internet and social media, most people make social media a big part of their lives and how they live their lives, especially young women. It is no secret that women generally care about how they look and how people see them. However, most young women care about how people see them way more than others, which leads them to try out different things to reach the beauty standards and follow standards available on social media. This study is a qualitative based study to explore the role of social media beauty standards and the social influencers’ impact on young women’s perception of beauty products in Cairo, Egypt. Findings from this study revealed three main themes based on the respondents’ responses during the interview sessions. It highlighted the social media influencers' impact on young women, their promotion ways and methods of beauty products, the curiosity of the young women and the trust they have in the beauty influencers whom they follow. All these themes and findings supported the point that shows how beauty influencers have a big impact on young women and they can easily convince them to buy the beauty products. This study contributed to the literature on this topic by exploring the social media beauty standards related to the influencers’ impact on young women’s perception of beauty products in Cairo, Egypt. Limited past study found in exploring this topic in Egypt. Therefore, the findings will be able to assist future researchers in developing materials relating to this area.