Dr. Qasem  Mohammed Alshammakhi, Department of Management and Marketing, College of Business, Jazan University, Saudi ArabiaEmail Id: qmashhour@jazanu.edu.saDr. Qasem Mohammed Alshammakhi is an Assistant Professor and Head of the Management and Marketing Department at the College of Business, Jazan University, Saudi Arabia. His research focuses on sustainable entrepreneurship, knowledge management, artificial intelligence, and digital transformation, contributing to the advancement of Saudi Vision 2030. He has published several papers in reputable international journals and actively participates in academic initiatives related to quality assurance, accreditation, and curriculum development. His work integrates technology and innovation to promote organizational sustainability and business excellence.