Giuseppina Migliore is an Associate Professor in Agricultural Economics and valuation at the Department of Agricultural, Food and Forest Sciences, University of Palermo (Italy, EU). She has achieved two Ph.Ds.: one in Sociology and Rural Development and the other in Agricultural Economics and Policy. Her main research interest deals with consumer perception and behaviour towards food products. In particular, her studies are focused on consumers’ demand for functional, local, natural, and organic food. In these studies, she also applies economic and behavioural experiments to analyse non-hypothetical food choices.