Purpose: This study examines how green dynamic capabilities (GDC) and ethical leadership (EL) influence a firm’s green sustained competitive advantage (GSCA) by focusing on the mediating role of green marketing strategy (GMS) within the natural resource-based view (NRBV) from the perspective of dynamic capabilities.Design/methodology/approach: The conceptual model is tested using multi-source and three-wave time-lagged data from 213 managers and their subordinates in the Saudi Arabian hospitality and tourism industry.Findings: The empirical findings confirm that GDC and EL have a positive and statistically significant impact on GMS and GSCA. In addition, the results suggest that GMS partially mediates the links between GDC and GSCA as well as between EL and GSCA.Originality/value: This is an original study that examines GDC, EL, GMS and GSCA in a single model. This study demonstrates how GDC and EL lead to high levels of GSCA through the mediation of GMS.

Purpose: This study examines the dynamic capability and resource-based view theories in the context of the tourism and hospitality industry, examining how the green dynamic capabilities of firms interact with green marketing strategies to influence their level of green competitive advantage under the boundary condition of the green organizational culture of Saudi Arabia’s tourism and hospitality sector.Design/methodology/approach: Using multi-sourced and three-wave time-lagged data from 136 managers and their subordinates within the Saudi Arabian tourism industry to test the hypotheses.Findings: The results reveal that all hypotheses were accepted, affirming the direct, mediating, moderating and moderated mediating associations among green dynamic capabilities, green marketing strategies, green organizational culture and green competitive advantage.Originality/value: This study offers valuable insights for practitioners and policymakers seeking to enhance the sustainability performance and competitive advantage of firms in the ever-evolving tourism sector.

Due to people’s anxieties about COVID-19, it may take years before international tourism returns to pre-pandemic levels. Thus, it is crucial to understand how tourists’ health beliefs influence their travel decision-making processes during and after the SARS-COV2 pandemic, and to develop new strategies to support and meet tourists’ current needs and concerns. The current study employs a Health Belief Model (HBM) perspective to examine the influence on tourists’ health risk prevention – and subsequently on their travel intention – of reading travel health information online, while considering tourists’ perceptions of threat susceptibility and severity, and usefulness of travel health information. As risk perception is influenced by individual differences such as gender and previous experience, the study model includes the demographic factors of age, gender, and health status. The model was tested using a survey questionnaire completed by 261 respondents in Saudi Arabia who were considering travelling abroad for tourism. Results were analyzed using PLS-SEM. The study found that perceived susceptibility and perceived usefulness each significantly and positively influenced the perception of importance of reading health information, and the perception of importance of reading travel health information online significantly and positively influenced travel intention. The discussion includes additional findings as well as implications for industry practice and policy regarding online pandemic-related information, in order to improve protection efficacy and enhance information content and style to adequately serve the needs of tourists from a health belief perspective.

Coastal tourism and beach resorts are considered the most vulnerable tourism activities to climate change. This paper seeks to achieve two objectives: first, to examine climate change's impact on the value of tourists' experience in coastal tourism and beach resorts; Secondly, to identify the adaptation strategies applied to coastal tourism and beach resort hotels to reduce the negative effects of climate changes. A quantitative approach was adopted in this research to test the study hypotheses. Hurghada was selected as a case study. A convenience sample technique was chosen in this research to collect data from visitors of coastal tourism and beach resort hotel guests. A total of 250 questionnaires were distributed, and only 175 were returned and valid for analysis with a response rate of 70%. The findings showed that coastal tourism and beach resort hotels on the Red Sea are highly vulnerable to potential climate change risks such as floods, rising sea levels and rising temperatures. Also, the findings showed that climate changes negatively affect coastal tourism and beach resort hotels, affecting the value of the tourist experience. In addition, the results indicated that coastal tourism and beach resort hotels on the Red Sea coast in Hurghada are exposed to significant financial losses due to the threats of climate change. Beach resort hotels must be able to adapt to climate changes and mitigate their effects.