This study aims to determine the effect of variables on work motivation, competence, work environment, compensation for organizational citizenship behavior (OCB) and the performance of life insurance officers in Batam City. The research sample was 260 respondents with multystage sampling method and designed purposive sampling. Data were collected using a questionnaire with a Likert scale and then analyzed by Structural Equation Modeling (SEM) through AMOS program version 21. The results of the analysis prove that work motivation has a significant effect on Organizational Citizenship Behavior (OCB; work motivation has a significant effect on employee performance; Competence has a significant effect on Organizational Citizenship Behavior (OCB); Competence has a significant effect on employee performance; The work environment has a significant effect on Organizational Citizenship Behavior (OCB); The work environment has no significant effect on employee performance; Compensation has no significant effect on Organizational Citizenship Behavior (OCB); employee performance; Organizational Citizenship Behavior (OCB) has a significant effect on the performance of life insurance employees in Batam city. Effect of intervening Organizational Citizenship Behavior (OCB) variables: el What Motivation, Competence, Work Environment and Compensation if through Organizational Citizenship Behavior (OCB) will actually weaken the performance of life insurance employees in the city of Batam. Penelitian ini bertujuan untuk mengetahui pengaruh variabel motivasi kerja, kompetensi, lingkungan kerja, kompensasi terhadap Organizational Citizenship Behavior (OCB) dan kinerja petugas asuransi jiwa di Kota Batam. Sampel penelitian ini adalah 260 responden dengan metode multystage samplingdan didesain purposive sampling. Data dikumpulkan menggunakan kuesioner dengan skala likert dan kemudian dianalisis dengan Structural Equation Modeling (SEM) melalui program AMOS versi 21. Hasil analisis membuktikan Motivasi kerja berpengaruh signifikan terhadap Organizational Citizenship Behavior (OCB; Motivasi kerja berpengaruh signifikan terhadap kinerja karyawan; Kompetensi berpengaruh signifikan terhadap Organizational Citizenship Behavior (OCB); Kompetensi berpengaruh signifikan terhadap kinerja karyawan; Lingkungan kerja berpengaruh signifikan terhadap Organizational Citizenship Behavior (OCB);Lingkungan kerja berpengaruh tidak signifikan terhadap kinerja karyawan; Kompensasi berpengaruh tidak signifikan terhadap Organizational Citizenship Behavior (OCB);Kompensasi berpengaruh signifikan terhadap kinerja karyawan; Organizational Citizenship Behavior (OCB) berpengaruh signifikan terhadap kinerja karyawan asuransi jiwa di kota Batam. Pengaruh variabel intervening Organizational Citizenship Behavior (OCB): Baik variabel Motivasi, Kompetensi, Lingkungan Kerja, dan Kompensasi apa bila melalui Organizational Citizenship Behavior (OCB) justeru akan memperlemah kinerja karyawan asuransi jiwa di kota Batam.

In the business world, there are various types of business activities of the company. With the many activities of the company, competition between companies is an unavoidable one. The company will always strive to be the best in a variety of ways. In order for companies to compete, companies must be able to grow customer loyalty. To get customer loyalty, companies need to improve their brand image and brand trust. The focus of this study was to find out the Brand Image (X1) and Brand Trust (X2) for Holcim's Customer Loyalty (Y) at PT. Kinco Prima Batam City, with a population of 214 customers, and sampling techniques using Slovin formula that is equal to 140 respondents. All samples come from active customers of PT. Kinco Prima in December 2017. Research shows that Brand Image has no significant effect on Holcim's Customer Loyalty cement at PT. Kinco Prima Batam City, Brand Trust has a significant effect on Holcim's Customer Loyalty cement at PT. Kinco Prima Batam City. and Brand Image and Brand Trust simultaneously influence Holcim's Customer Loyalty at PT. Kinco Prima Batam City.Di dunia bisnis terdapat berbagai jenis kegiatan usaha perusahaan. Dengan banyaknya kegiatan perusahaan tersebut, persaingan antar perusahaan menjadi suatu yang tidak bisa dihindari. Perusahaan akan selalu berusaha untuk menjadi yang terbaik dengan berbagai cara yang dilakukan. Agar perusahaan bisa bersaing, maka perusahaan harus dapat menumbuhkan customer loyalty. Untuk mendapatkan customer loyalty, perusahaan perlu meningkatkan brand image, dan brand trust. Fokus penelitian ini adalah untuk mengetahui Brand Image (X1) dan Brand Trust (X2) terhadap Customer Loyalty (Y) semen Holcim pada PT. Kinco Prima Kota Batam, dengan jumlah populasi sebanyak 214 pelanggan, dan teknik penambilan sampel dengan menggunakan rumus slovin yaitu sebesar 140 responden. Semua sampel berasal dari pelanggan aktif PT. Kinco Prima pada bulan Desember 2017. Penelitian menunjukkan bahwa Brand Image berpengaruh tidak signifian terhadap Customer Loyalty semen Holcim pada PT. Kinco Prima Kota Batam, Brand Trust berpengaruh signifikan terhadap Customer Loyalty semen Holcim pada PT. Kinco Prima Kota Batam. dan Brand Image dan Brand Trust secara simultan berpengaruh terhadap Customer Loyalty semen Holcim pada PT. Kinco Prima Kota Batam

The purpose of this study is to describe how the public perception of service at Kantor Dinas Kependudukan of Batam City in issuing the letter moved, KTP/KK, birth certificate, and other public services so that can be used as a reference for the relevant offices in improving the quality of service for the implementation of good governance. The method used in this research is descriptive qualitative and naturalistic. Sources of data are taken from informants with backgrounds as the perpetrators of the event: staff / service officers and staffs and service users directly involved at the time. The results showed that the tangible dimension, which is in accordance with the expectations of service user perceptions is the indicator appearance of employees, and using tools in the service process, while indicators that are not in accordance with the perception of service users is convenience place, still not comfortable; infrastructure; employee discipline; provide convenience in serving; access to services, assessed still not running in accordance with the expectations of service users. Judging from the dimensions of reliability, dimensions responsiveness, and dimensions assurance in general has been running as expected perceptions of service users, only in the implementation is still felt slow. The Empathy dimension, which has been going according to the user's perception of service is that the employee prioritizes the interests of the service user; providing service with courtesy; do not discriminate, serve and appreciate every service user, but in empathy dimension is still there that not yet according to expectation of service user perception is indicator employee service yet serve with attitude of friendliness.Tujuan penelitian ini adalah untuk mendeskripsikan bagaimana persepsi masyarakat terhadap pelayanan pada Dinas Kependudukan Kota Batam dalam mengeluarkan surat pindah, KTP/KK, Akte Kelahiran, dan pelayanan publik lainnya sehingga dapat dijadikan acuan bagi dinas terkait dalam meningkatkan kualitas pelayanan demi terlaksananya good governance. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dan naturalistic. Sumber data diambil dari informan yang berlatar belakang sebagai pelaku peristiwa yaitu: Staf/petugas layanan dan jajaranya serta pengguna layanan yang terlibat secara langsung pada saat itu. Hasil penelitian menunjukan bahwa dimensi tangible, yang sudah sesuai dengan harapan persepsi pengguna layanan adalah indikator penampilan pegawai, dan menggunakan alat bantu dalam proses layanan, sedang indikator yang belum sesuai dengan persepsi pengguna layanan adalah kenyamanan tempat, masih belum nyaman; sarana/prasarana; kedisplinan pegawai; memberi kemudahan dalam melayani; akses pelayanan, dinilai masih belum berjalan sesuai dengan harapan pengguna layanan. Dilihat dari dimensi reliability, dimensi responsiveness, dan dimensi assurance secara umum sudah berjalan sesuai harapan persepsi pengguna layanan, hanya dalam pelaksanaannya masih dirasakan lambat. Dimensi empathy, yang sudah berjalan sesuai haparan persepsi pengguna layanan adalah pegawai mendahulukan kepentingan pengguna layanan; memberikan layanan dengan sikap sopan santun; tidak melakukan diskriminatif, melayani dan menghargai setiap pengguna layanan, namun pada dimensi empathy ini masih ada yang belum sesuai harapan persepsi pengguna layanan adalah indikator pegawai pelayanan belum melayani dengan sikap keramahan.

This study aims to determine the effect of competence, compensation for organizational citizenship behavior (OCB) and job performance in life insurance companies in Batam City. The sample of this study was 244 respondents with the proportionate sampling method and purposive sampling was designed. Data were collected using a questionnaire with a Likert scale and then analyzed with Structural Equation Modeling (SEM) through the AMOS program version 21. The results of the analysis proved that Competence had a significant effect on Compensation; Compensation has a significant effect on Organizational Citizenship Behavior (OCB); Competence has a significant effect on Organizational Citizenship Behavior (OCB); Compensation has a significant effect on Job Performance; Organizational Citizenship Behavior (OCB) has a significant effect on Job Performance; Competence has a significant effect on Job Performance of life insurance in Batam City.

In almost every business sector, competition is getting tougher. This is commonplace in the fashion sector, especially in the Thenblank ready-to-wear industry in Batam. This study attempts to ascertain the simultaneous or partial impact of product differentiation and product quality on customer satisfaction. The research method uses multiple linear regression analysis with research data collection methods through questionnaires. Using the Slovin formula to determine sampling, a sample of 100 respondents was selected from 28,180 residents of Sagulung Kotan District. The findings show that product differentiation and product quality simultaneously have a large impact on customer satisfaction, and that the two variables also have a strong or significant positive impact on customer satisfaction when tested partially. Companies must continue to focus on aspects of quality and product differentiation. Product differentiation and product quality have a beneficial impact and contribute significantly to Thenblank's customer satisfaction, which increases from both aspects

This study aims to find out and analyze the influence of digital marketing consisting of Websites, Social Media and Online Travel Agents (OTA), on the volume of sales increase in the recovery period at The Patra Bali Resort & Villas. This research uses quantitative data types and takes the form of associative research. The population in this study is all consumers of The Patra Bali Resort & Villas. The samples in this study are included in the category of non-probability sampling with the purposive sampling method. The sample criteria in this study were consumers (tourists and/or visitors) of The Patra Bali Resort & Villas who made transactions (bookings) through digital marketing channels, namely: email, social media (IG) and OTA). The method of data collection is carried out by distributing questionnaires. The data analysis method uses multiple linear regression analysis. The results of the analysis in this study show that digital marketing via email has a positive effect on the volume of sales increase at The Patra Bali Resort & Villas. This means that the higher and more effective the implementation of digital marketing via email, the more it will affect the increasing volume of sales at The Patra Bali Resort & Villas. Digital marketing through social media (Instagram) positively affects the volume of sales increase at The Patra Bali Resort & Villas. This means that the more effective the implementation of digital marketing via email, the more it will increase the volume of sales increase. Digital marketing through Online Travel Agents positively affects the volume of sales increase at The Patra Bali Resort & Villas. This means that the higher and more effective the application of Online Travel Agent, the more it will affect the increasing volume of sales at The Patra Bali Resort & Villas.