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Sustainability has become an important driver in defining business strategies, affecting most critical corporate functions and changing the way in which value is created, communicated, and distributed. This is increasingly impacting marketing practices, in particular, through promoting the development of sustainable marketing in the food sector. In line with this, our study aimed to investigate if and how sustainable marketing practices affect consumer loyalty to a specific brand. To answer our research questions, we relied on the results of a survey submitted to a sample of 907 Italian consumers of biscuits. Results showed that the consumers’ attention to sustainable issues (in the absence of adequate information that can guide them in choosing a brand) did not result in brand loyalty. The same outcome was found when consumers were overloaded by marketing campaigns, which had the effect of confusing users and making them unfaithful. Ultimately, when consumers showed both engagement with sustainable concerns and sensitivity to marketing initiatives (i.e., they are sensitive to sustainable marketing practices), a positive effect on brand loyalty was observed. Our results contribute to the emerging stream of literature discussing the relevance and potential impact of sustainable marketing.
Ilaria Mancuso; Angelo Natalicchio; Umberto Panniello; Paolo Roma. Understanding the Purchasing Behavior of Consumers in Response to Sustainable Marketing Practices: An Empirical Analysis in the Food Domain. Sustainability 2021, 13, 6169 .
AMA StyleIlaria Mancuso, Angelo Natalicchio, Umberto Panniello, Paolo Roma. Understanding the Purchasing Behavior of Consumers in Response to Sustainable Marketing Practices: An Empirical Analysis in the Food Domain. Sustainability. 2021; 13 (11):6169.
Chicago/Turabian StyleIlaria Mancuso; Angelo Natalicchio; Umberto Panniello; Paolo Roma. 2021. "Understanding the Purchasing Behavior of Consumers in Response to Sustainable Marketing Practices: An Empirical Analysis in the Food Domain." Sustainability 13, no. 11: 6169.
In the past few decades, a firm’s innovative climate has received much attention in the context of innovative behavior, competitiveness, and business performance. The existing literature has relied to a great extent on innovative climate as an interacting factor and overlooked its role as an antecedent of various organizational phenomena. Furthermore, the interaction effects of the firm’s size and age on the relationships between innovative climate and other organizational variables have gone unnoticed. This study adds to the literature by empirically assessing the effects of the firm’s innovative climate on organizational learning and employees’ innovative behavior as well as its consequences on the firm’s competitiveness and business performance. Additionally, it addresses the interaction impacts of firm size and age on the relationships between the abovementioned variables. This research achieves its goal by developing an integrative research design that analyzes complex relations using covariance-based structural equation modeling (SEM) and regression techniques on a dataset of 408 Chinese law firms. The results indicate that the firm’s innovative climate has a significant positive relationship with organizational learning and employees’ innovative behavior. It is also found that organizational learning has a significant positive influence on employees’ innovative behavior. Meanwhile, organizational learning and employees’ innovative behavior have a significant positive influence on firm competitiveness and business performance. Another important finding is that contextual factors, i.e., firm size and age, strengthen these relations. Theoretical and managerial implications, including links to firm size and age, are provided.
Sughra Bibi; Asif Khan; Hongdao Qian; Achille Claudio Garavelli; Angelo Natalicchio; Paolo Capolupo. Innovative Climate, a Determinant of Competitiveness and Business Performance in Chinese Law Firms: The Role of Firm Size and Age. Sustainability 2020, 12, 1 .
AMA StyleSughra Bibi, Asif Khan, Hongdao Qian, Achille Claudio Garavelli, Angelo Natalicchio, Paolo Capolupo. Innovative Climate, a Determinant of Competitiveness and Business Performance in Chinese Law Firms: The Role of Firm Size and Age. Sustainability. 2020; 12 (12):1.
Chicago/Turabian StyleSughra Bibi; Asif Khan; Hongdao Qian; Achille Claudio Garavelli; Angelo Natalicchio; Paolo Capolupo. 2020. "Innovative Climate, a Determinant of Competitiveness and Business Performance in Chinese Law Firms: The Role of Firm Size and Age." Sustainability 12, no. 12: 1.
Starting from firms’ increasing difficulties in creating new value for customers and consequently to achieve a competitive advantage, this chapter proposes an alternative strategic approach based on the notion of tradition. Specifically, tradition is defined as the whole set of competences, knowledge, values, and culture that characterizes a specific firm, territory, and/or age. Analyzing examples of companies that based their competitive advantage on the leveraging of traditions, the chapter clearly shows how tradition may be effectively employed to face competition, allowing companies both to create and to appropriate value.
Antonio Messeni Petruzzelli; Angelo Natalicchio; Vito Albino. Moving Ahead Looking Back: The Strategic Role of Tradition. Entrepreneurship Education at Universities 2020, 27 -35.
AMA StyleAntonio Messeni Petruzzelli, Angelo Natalicchio, Vito Albino. Moving Ahead Looking Back: The Strategic Role of Tradition. Entrepreneurship Education at Universities. 2020; ():27-35.
Chicago/Turabian StyleAntonio Messeni Petruzzelli; Angelo Natalicchio; Vito Albino. 2020. "Moving Ahead Looking Back: The Strategic Role of Tradition." Entrepreneurship Education at Universities , no. : 27-35.
The present paper aims at understanding whether and under which circumstances leveraging scientific knowledge helps teams to develop technologies that can be applied to diverse domains (i.e., more general purpose technologies). Specifically, the relationship between the presence of scientists within inventing teams and the generality of the technologies they create is examined. Furthermore, we asses if the degree of team internationalization and the extent of team experience impact the above-mentioned relationship. We develop a set of hypotheses and test them on a sample of 5,390 patents belonging to the aerospace sector and granted by the USPTO. Our results outline that the presence of scientists within inventing teams is negatively related to the development of more general purpose solutions. In addition, we highlight that this negative effect is mitigated when scientists work within an international team, while it is amplified when scientists repeatedly work together.
Lorenzo Ardito; Angelo Natalicchio; Francesco Paolo Appio; Antonio Messeni Petruzzelli. The role of scientific knowledge within inventing teams and the moderating effects of team internationalization and team experience: Empirical tests into the aerospace sector. Journal of Business Research 2019, 128, 701 -710.
AMA StyleLorenzo Ardito, Angelo Natalicchio, Francesco Paolo Appio, Antonio Messeni Petruzzelli. The role of scientific knowledge within inventing teams and the moderating effects of team internationalization and team experience: Empirical tests into the aerospace sector. Journal of Business Research. 2019; 128 ():701-710.
Chicago/Turabian StyleLorenzo Ardito; Angelo Natalicchio; Francesco Paolo Appio; Antonio Messeni Petruzzelli. 2019. "The role of scientific knowledge within inventing teams and the moderating effects of team internationalization and team experience: Empirical tests into the aerospace sector." Journal of Business Research 128, no. : 701-710.
The present paper seeks to unveil the influence of the decision to ally with partners of diverse types and from different geographical locations (i.e., the internationalization of alliance portfolio diversity) on the ability of firms to balance radical and incremental innovation efforts (i.e., innovation ambidexterity). We address this goal by embracing the microfoundational approach since we recognize that, eventually, the ability/willingness of a firm's employees allow leveraging the opportunities of strategic alliances. With this in mind, it is also scrutinized the contingent effects of the adoption of motivation-enhancing human resource management (HRM) practices, as individual incentives (financial and non-financial), on the relationship between the internationalization of alliance portfolio diversity and innovation ambidexterity. Results reveal that the internationalization of alliance portfolio diversity has an inverted U-shaped effect on innovation ambidexterity and that the adoption of financial incentives positively moderates (threshold shift) this effect. Instead, no conclusive results may be provided concerning the moderating effect of the adoption of non-financial incentives.
Lorenzo Ardito; Enzo Peruffo; Angelo Natalicchio. The relationships between the internationalization of alliance portfolio diversity, individual incentives, and innovation ambidexterity: A microfoundational approach. Technological Forecasting and Social Change 2019, 148, 119714 .
AMA StyleLorenzo Ardito, Enzo Peruffo, Angelo Natalicchio. The relationships between the internationalization of alliance portfolio diversity, individual incentives, and innovation ambidexterity: A microfoundational approach. Technological Forecasting and Social Change. 2019; 148 ():119714.
Chicago/Turabian StyleLorenzo Ardito; Enzo Peruffo; Angelo Natalicchio. 2019. "The relationships between the internationalization of alliance portfolio diversity, individual incentives, and innovation ambidexterity: A microfoundational approach." Technological Forecasting and Social Change 148, no. : 119714.
In this paper, we introduce the themes addressed and the approaches used in this Special Issue to investigate the relationship between business model innovation and sustainability in the hospitality and tourism industry. After presenting the topics under investigation, we briefly discuss how the articles in the collection allow to unveil firms’ approaches used to innovate their business model focusing upon sustainable practices and goals. Therefore, by offering multiple perspectives of analysis, this Issue increases our comprehension and understanding of which sustainable strategies companies may adopt to compete in the tourism and hospitality sector.
Angelo Presenza; Antonio Messeni Petruzzelli; Angelo Natalicchio. Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry. Sustainability 2019, 11, 212 .
AMA StyleAngelo Presenza, Antonio Messeni Petruzzelli, Angelo Natalicchio. Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry. Sustainability. 2019; 11 (1):212.
Chicago/Turabian StyleAngelo Presenza; Antonio Messeni Petruzzelli; Angelo Natalicchio. 2019. "Business Model Innovation for Sustainability. Highlights from the Tourism and Hospitality Industry." Sustainability 11, no. 1: 212.
This paper analyses how universities leverage knowledge coming from different technological, institutional, and geographical domains to develop technologies exerting a relevant impact for firms’ technological advancements. The analysis is based on a panel of 219 worldwide universities that filed, at least, a patent belonging to the alternative energy production sector in the period 2002–2010. Results show that using external knowledge originating in different technological and institutional domains exerts an inverted U‐shaped effect on the firms’ subsequent technological progress, while the geographical origin seems to do not exert any influence.
Angelo Natalicchio; Lorenzo Ardito; Antonio Messeni Petruzzelli; Manlio Del Giudice. The origins of external knowledge inflows and the impact of university technologies. R&D Management 2018, 1 .
AMA StyleAngelo Natalicchio, Lorenzo Ardito, Antonio Messeni Petruzzelli, Manlio Del Giudice. The origins of external knowledge inflows and the impact of university technologies. R&D Management. 2018; ():1.
Chicago/Turabian StyleAngelo Natalicchio; Lorenzo Ardito; Antonio Messeni Petruzzelli; Manlio Del Giudice. 2018. "The origins of external knowledge inflows and the impact of university technologies." R&D Management , no. : 1.
Nonetheless the large body of knowledge rapidly accumulated on crowdfunding as well as the growing relevance of this phenomenon for sustainability, there are very few studies on the role of crowdfunding for sustainability-oriented projects, and many related issues are still far from being fully understood. This signalises a clear need for unveiling the main dynamics of the relationship between crowdfunding and sustainability, and also opening up useful directions for future research on this relationship. To conceptualize the implications of crowdfunding for sustainability, we propose and use a framework, encompassing five dimensions, namely the project creator, the backers, the campaign itself, the crowdfunding platform, the outcomes of crowdfunding campaigns. By interpreting and fine-tuning the findings emerging from the extant crowdfunding literature to the specific context of sustainability-oriented projects, we develop propositions that provide important implications for this type of initiatives. These implications can guide scholars in finding new paths of research on the topic, as well as provide practitioners with an instrument to better understand the relevance of the crowdfunding phenomenon for sustainable initiatives and make more informed decisions.
Antonio Messeni Petruzzelli; Angelo Natalicchio; Umberto Panniello; Paolo Roma. Understanding the crowdfunding phenomenon and its implications for sustainability. Technological Forecasting and Social Change 2018, 141, 138 -148.
AMA StyleAntonio Messeni Petruzzelli, Angelo Natalicchio, Umberto Panniello, Paolo Roma. Understanding the crowdfunding phenomenon and its implications for sustainability. Technological Forecasting and Social Change. 2018; 141 ():138-148.
Chicago/Turabian StyleAntonio Messeni Petruzzelli; Angelo Natalicchio; Umberto Panniello; Paolo Roma. 2018. "Understanding the crowdfunding phenomenon and its implications for sustainability." Technological Forecasting and Social Change 141, no. : 138-148.
Purpose The purpose of this paper is to understand if and how the adoption of an open innovation (OI) strategy, that is acquiring externally developed knowledge, influences the innovation performance of firms and how this relationship is moderated by the recruitment of highly educated employees and the implementation of employee training activities. Design/methodology/approach The authors conducted an analysis based on the results of the 2010-2012 Italian Innovation Survey and considered only manufacturing firms. Accordingly, the econometric analysis was based on 2,836 firm-observations. Findings The study reveals that acquiring externally developed knowledge positively affects the innovation performance of firms. Additionally, while the moderation effect due to recruiting highly educated employees is not statistically significant, the implementation of training activities negatively moderates the investigated relationship. Research limitations/implications The present research confirms the positive effects of the adoption of OI strategies on the innovation performance of firms and, additionally, shows that implementing employee training activities may negatively influence the abovementioned relationship. Practical implications The present study suggests that firms acquiring externally developed knowledge should be careful in performing employee training activities, since they may hinder the positive effects of adopting OI strategies. Originality/value This study contributes to the OI literature, by showing the positive effects of the acquisition of externally developed knowledge on the innovation performance of firms and by analysing the moderating role of human resources management practices, which is an aspect scantly discussed in the literature.
Angelo Natalicchio; Antonio Messeni Petruzzelli; Silvio Cardinali; Tommaso Savino. Open innovation and the human resource dimension. Management Decision 2018, 56, 1271 -1284.
AMA StyleAngelo Natalicchio, Antonio Messeni Petruzzelli, Silvio Cardinali, Tommaso Savino. Open innovation and the human resource dimension. Management Decision. 2018; 56 (6):1271-1284.
Chicago/Turabian StyleAngelo Natalicchio; Antonio Messeni Petruzzelli; Silvio Cardinali; Tommaso Savino. 2018. "Open innovation and the human resource dimension." Management Decision 56, no. 6: 1271-1284.
Purpose Knowledge assumes a pivotal role in the open innovation (OI) paradigm. Yet OI has been scantly investigated by adopting a knowledge management (KM) lens. Therefore, the purpose of this paper is to provide a systematic literature review of the KM practices analysed by prior literature to support OI activities. Design/methodology/approach To perform a valuable literature review, the steps for systematic review proposed by previous studies have been adopted. These steps have yielded a final sample of 34 articles. Afterward, the authors have distinguished and analysed the identified articles according to the three main OI processes, i.e. inbound, outbound and coupled OI processes. Findings This research groups and highlights the most relevant KM practices to support OI activities on the basis of the inbound, outbound and coupled OI processes. Originality/value Despite knowledge is the most relevant resource exchanged in OI activities, this is the first attempt to highlight how knowledge should be managed in an OI context by adopting a KM lens. Furthermore, the authors also identify relevant topics that have been so far understudied, which the authors suggest as future research directions.
Angelo Natalicchio; Lorenzo Ardito; Tommaso Savino; Vito Albino. Managing knowledge assets for open innovation: a systematic literature review. Journal of Knowledge Management 2017, 21, 1362 -1383.
AMA StyleAngelo Natalicchio, Lorenzo Ardito, Tommaso Savino, Vito Albino. Managing knowledge assets for open innovation: a systematic literature review. Journal of Knowledge Management. 2017; 21 (6):1362-1383.
Chicago/Turabian StyleAngelo Natalicchio; Lorenzo Ardito; Tommaso Savino; Vito Albino. 2017. "Managing knowledge assets for open innovation: a systematic literature review." Journal of Knowledge Management 21, no. 6: 1362-1383.
PurposeThe purpose of this paper is to understand if and how the technological diversifications of collaborating firms and public research organisations (PROs) affect the technological impact of the resulting joint-patented innovations.Design/methodology/approachThe authors conduct an analysis on a database of 590 dyadic joint patents, assigned to both firms and PROs, registered from 1976 to 2010 to the US Patent and Trademark Office and belonging to green technological classes, as defined by the International Patent Classification green inventory.FindingsThe study reveals that the assignees’ technological diversification has a significant influence on the impact of the patents jointly developed. Indeed, the results show that the most impactful joint patents result from collaborations involving technologically diversified firms.Research limitations/implicationsThis research sheds further light on the establishment of R&D collaborations between firms and PROs to jointly innovate. Specifically, it provides a novel perspective to investigate the impact of joint patents, by focussing on the assignees’ technological profile.Practical implicationsThe present work suggests that firms characterised by a higher degree of technological diversification are more likely to co-develop patent of higher technological impact, as resulting from collaboration with PROs.Originality/valueThis study investigates the factors affecting the impact of joint patents resulting from collaborations between firms and PROs. In particular, the present research focusses on the effect of a relevant characteristic of the partners, such as their technological diversification.
Angelo Natalicchio; Antonio Messeni Petruzzelli; Achille Claudio Garavelli. The impact of partners’ technological diversification in joint patenting. Management Decision 2017, 55, 1248 -1264.
AMA StyleAngelo Natalicchio, Antonio Messeni Petruzzelli, Achille Claudio Garavelli. The impact of partners’ technological diversification in joint patenting. Management Decision. 2017; 55 (6):1248-1264.
Chicago/Turabian StyleAngelo Natalicchio; Antonio Messeni Petruzzelli; Achille Claudio Garavelli. 2017. "The impact of partners’ technological diversification in joint patenting." Management Decision 55, no. 6: 1248-1264.
External technology acquisition has been proved to be an important strategy to enhance firms’ innovation performance. However, previous studies claim that companies acquiring technologies tend to not carry on with this strategy over time, thus limiting their attitude toward continuous technology acquisition. Moreover, the extant literature also highlights that this attitude is strongly influenced by their organizational structure. Therefore, in the present paper, we investigate the relationship between how firms organize R&D activities and continuous technology acquisition. Specifically, given the increasing globalization of technological development, we focus on the role of R&D geographic dispersion, and how its influence is moderated by firms’ technological diversification. We tested our hypotheses on longitudinal data of 303 biotechnology firms that acquired, at least, one USPTO patented technology over the period 1982–2012. Results reveal that R&D geographic dispersion is curvilinearly (inverted U-shaped) related to continuous technology acquisition, with negative returns occurring earlier in technology-diversified companies.
Lorenzo Ardito; Angelo Natalicchio; Antonio Messeni Petruzzelli; Achille Claudio Garavelli. Organizing for continuous technology acquisition: the role of R&D geographic dispersion. R&D Management 2017, 48, 165 -176.
AMA StyleLorenzo Ardito, Angelo Natalicchio, Antonio Messeni Petruzzelli, Achille Claudio Garavelli. Organizing for continuous technology acquisition: the role of R&D geographic dispersion. R&D Management. 2017; 48 (2):165-176.
Chicago/Turabian StyleLorenzo Ardito; Angelo Natalicchio; Antonio Messeni Petruzzelli; Achille Claudio Garavelli. 2017. "Organizing for continuous technology acquisition: the role of R&D geographic dispersion." R&D Management 48, no. 2: 165-176.
Antonio Messeni Petruzzelli; Angelo Natalicchio; Achille Claudio Garavelli. Investigating the determinants of patent acquisition in biotechnology: an empirical analysis. Technology Analysis & Strategic Management 2015, 27, 840 -858.
AMA StyleAntonio Messeni Petruzzelli, Angelo Natalicchio, Achille Claudio Garavelli. Investigating the determinants of patent acquisition in biotechnology: an empirical analysis. Technology Analysis & Strategic Management. 2015; 27 (7):840-858.
Chicago/Turabian StyleAntonio Messeni Petruzzelli; Angelo Natalicchio; Achille Claudio Garavelli. 2015. "Investigating the determinants of patent acquisition in biotechnology: an empirical analysis." Technology Analysis & Strategic Management 27, no. 7: 840-858.
Sourcing externally developed technologies by acquiring patents is an increasingly relevant strategy for innovating firms. In the present study, we investigate the impact exerted by the radicalness of acquired technologies on the extent to which buyers internally exploit these technologies for developing proprietary innovations, as well as how this impact is in turn dependent on the buyers’ star scientists and upstream strategic alliances. We tested our hypotheses on a sample of 6,208 USPTO patents acquired by 350 biotechnological firms over the period 1980-2012. Results reveal that the radicalness of the acquired patents exerts both a positive and negative effect on how buyers further exploit these technologies for developing proprietary innovative solutions, hence exhibiting an inverted U-shaped effect. Furthermore, findings also show that this relationship is negatively moderated by both buyers’ star scientists and upstream alliances.
Antonio Messeni Petruzzelli; Angelo Michele Natalicchio; Achille Claudio Garavelli. Leveraging radical acquired technologies: The moderating effect of scientists and upstream alliances. Academy of Management Proceedings 2015, 2015, 16879 -16879.
AMA StyleAntonio Messeni Petruzzelli, Angelo Michele Natalicchio, Achille Claudio Garavelli. Leveraging radical acquired technologies: The moderating effect of scientists and upstream alliances. Academy of Management Proceedings. 2015; 2015 (1):16879-16879.
Chicago/Turabian StyleAntonio Messeni Petruzzelli; Angelo Michele Natalicchio; Achille Claudio Garavelli. 2015. "Leveraging radical acquired technologies: The moderating effect of scientists and upstream alliances." Academy of Management Proceedings 2015, no. 1: 16879-16879.