With the advent of artificial intelligence (AI), the field of creativity faces new opportunities and challenges. This manifesto explores several scenarios of human–machine collaboration on creative tasks and proposes “fundamental laws of generative AI” to reinforce the responsible and ethical use of AI in the creativity field. Four scenarios are proposed and discussed: “Co‐Cre‐AI‐tion,” “Organic,” “Plagiarism 3.0,” and “Shut down,” each illustrating different possible futures based on the collaboration between humans and machines. In addition, we have incorporated an AI‐generated manifesto that also highlights important themes, ranging from accessibility and ethics to cultural sensitivity. The fundamental laws proposed aim to prevent AIs from generating harmful content and competing directly with humans. Creating labels and laws are also highlighted to ensure responsible use of AIs. The positive future of creativity and AI lies in a harmonious collaboration that can benefit everyone, potentially leading to a new level of creative productivity respecting ethical considerations and human values during the creative process.

This study examined generative artificial intelligences (GenAIs), as popularized by ChatGPT, in standardized creativity tests. Benchmarking GenAI against human performance, the results showed that ChatGPT demonstrated remarkable fluency in content generation, though the creative output was average. The random nature of AI creativity and the dependency on the richness of the training database require a reassessment of traditional creativity metrics, especially for AI. Our findings highlight the integral role humans play in guiding AI to foster genuine originality, suggesting the need for future research in human–AI co-creation and the development of robust AI creativity measurement mechanisms.

Creativity is the primary driver of our cultural evolution. The astonishing potential of artificial intelligence (AI) and its possible application in the creative process poses an urgent and dramatic challenge for humanity; how can we maximize the benefits of AI while minimizing the associated risks? In this article, we identify all forms of human–AI collaboration in this realm as cyber-creativity. We introduce the following two forward-looking scenarios: a utopian vision for cyber-creativity, in which AI serves to enhance and not replace human creativity, and a dystopian view associated with the pre-emption of all human creative agency caused by the rise of AI. In our view, the scientific community is called to bring its contribution, however small, to help humanity make steps towards the utopian scenario, while avoiding the dystopian one. Here, we present a decalogue of research challenges identified for this purpose, touching upon the following dimensions: (1) the theoretical framework for cyber-creativity; (2) sociocultural perspectives; (3) the cyber-creative process; (4) the creative agent; (5) the co-creative team; (6) cyber-creative products; (7) cyber-creative domains; (8) cyber-creative education; (9) ethical aspects; and (10) the dark side of cyber-creativity. For each dimension, a brief review of the state-of-the-art is provided, followed by the identification of a main research challenge, then specified into a list of research questions. Whereas there is no claim that this decalogue of research challenges represents an exhaustive classification, which would be an impossible objective, it still should serve as a valid starting point for future (but urgent) research endeavors, with the ambition to provide a significant contribution to the understanding, development, and alignment of AI to human values the realm of creativity.

Creativity is a phenomenon that emerges in the human-sociocultural and machine-artificial layers. With the advent of Artificial Intelligence (AI), the field of creativity faces new opportunities and challenges. This manifesto explores several scenarios of human-machine collaboration on creative tasks and proposes "fundamental laws of generative AI" to reinforce the responsible and ethical use of AI in the creativity field. Four scenarios are proposed and discussed: "Co-Cre-AI-tion", "Organic", "Plagiarism 3.0", and “Shut down”, each illustrating different possible futures based on the collaboration between humans and machines. In addition, we have incorporated an AI-generated manifesto that also highlights important themes, ranging from accessibility and ethics to cultural sensitivity. The fundamental laws proposed aim to prevent AIs from generating harmful content and competing directly with humans. Creating labels and laws are also highlighted to ensure responsible use of AIs. The positive future of creativity and AI lies in a harmonious collaboration that can benefit everyone, potentially leading to a new level of creative productivity respecting ethical considerations and human values during the creative process.

This study examines generative artificial intelligences (GAI), as popularised by ChatGPT, in standardised creativity tests, uncovering what we called the “creative AI-Land”. As the study of creativity was metaphorically seen as a trip across the seven seas (C’s) by Lubart, we conceptualise AI creativity as uncharted territory in the creativity field. Benchmaking GAI against human performance, results show that ChatGPT demonstrates remarkable fluency in content generation, though the creative output is average. The random nature of AI creativity and the dependency on the richness of the training database require a reassessment of traditional creativity metrics especially for AI. Our findings highlight the integral role humans play in guiding AI to foster genuine originality, suggesting the need for future research in human-AI co-creation and the development of robust AI creativity measurement mechanisms.