I am the Head of Engineering and Personal Chair in Engineering Management at the University of Exeter (exeter.ac.uk). I am Chair of the Research, Innovation and Knowledge Transfer committee at Engineering Professors' Council (epc.ac.uk). I hold a PhD degree in Industrial Engineering (TU Cluj-Napoca) and a PhD degree in Social Sciences (University of Glasgow). My research interests are focused on modelling, simulation, digital twinning and optimisation of manufacturing processes, technology innovation and entrepreneurship, industrial organisation management, and engineering education. I lead Exeter Digital Enterprise Systems (ExDES) laboratory.