This paper defines the social factors that determine sustainable behavior and identifies the elements that promote such behavior. These factors are external from the individual and causal regarding sustainable behavior, an area that receives little attention in literature. It uses a theoretical model, based on existing research, which is tested through a questionnaire with 26 indicators adapted to the Spanish context. In an initial analysis, this model proposed, as determining social factors in the CCS, aspects such as government action, social pressure, influence of the social environment, demographic variables (age, gender, education level), education and information, and market conditions. Finally, it was concluded that 43.4% of the variance of the endogenous latent variable (SCC) can be explained only by three exogenous latent constructions: environmental influences (in particular the influence of family and friends, as well as that generated by cultural factors such as traditions), education and information (specifically related to information on sustainability and the effects of personal consumption on the environment), and market conditions (referring to the positive perception of sustainable products by consumers, including their willingness to pay higher prices than those of conventional products). The rest of the exogenous variables did not have a significant relationship with the endogenous variable. These results are very useful for government institutions, companies that operate in the sector and pro-environmental and pro-social groups, that knowing what motivates people to adopt this form of behavior can design relevant strategies to get positive answers about the environment, the economy and the society.

It is increasingly imperative to foster consumption behaviours that are more environmentally responsible. In order to design impact and sustainable actions that promote a transition to a more sustainable society, it is crucial to understand the underlying motivators that drive this change. Within this framework, this study sought to demonstrate how the comprehensive experience of common goods (solidarity, work, rule of law, culture, and education) is linked to such consumption behaviours. In order to test this hypothesis, a hypothetical-deductive quantitative approach was utilised, employing the second-generation statistical technique of partial least squares structural equation modeling (PLS-SEM) for data analysis. The results revealed that only the common good of Solidarity exhibits a significant relationship with Sustainable Consumption Behaviour. Additionally, Work and Education as common goods demonstrate a relationship of relative importance with this behaviour. Additionally, relationships were found between the common good, showcasing the interconnectedness rooted in cultural norms that strengthen individuals' experiences and, thus, cultivate a sense of community - an essential component for promoting consciousness and modifying behaviours. The novelty of this work is that it was not only focused on governing the commons, but also on how they are distributed and maintained for the long term. The theoretical basis was that natural resources are finite goods to which everyone should have access; however, not everyone enjoys them. That is why a limitation in agency impedes the experience of common goods and, therefore, in sustainable consumption. This study demonstrated that prioritising the welfare of others in addition to oneself, known as altruism, enhances the satisfaction derived from selfless consumption. The implications of this research include the development of instructional interventions incorporating motivational aspects to encourage sustainable consumption practices, ultimately supporting the shift necessary for the well-being of future generations.

Este trabajo busca determinar los factores que, desde las instituciones de educación superior (IES), inciden en el comportamiento de consumo sostenible (CCS) de su comunidad (estudiantes, docentes y administrativos). El modelo teórico inicial propuso que la acción institucional, la educación para la sostenibilidad, la influencia social, las acciones para la comunidad vecinal y los factores físicos son determinantes del CCS de la comunidad de las IES. La investigación se realizó en 14 instituciones que albergan al 80% de la matrícula de educación superior del estado de Querétaro, México. El estudio concluyó que sólo la influencia social y las acciones para la comunidad vecinal son determinantes del CCS, sin embargo, se confirmaron nuevas hipótesis que permiten inferir que las IES están realizando actividades para su transición a la sostenibilidad.

La educación para la sostenibilidad ha cobrado relevancia en la literatura académica, a partir de ella se han propuesto algunos planes de acción para trabajar; sin embargo, no se han obtenido los resultados esperados, seguimos teniendo muchos problemas económicos, sociales y medioambientales. La propuesta que se presenta en este escrito es a través del enfoque de bien común, específicamente, la dimensión de la humanidad. Con base en esta dimensión, se proponen las virtudes para la sostenibilidad desde la perspectiva de segunda persona. El artículo se divide en tres apartados: en el primero se aborda la teoría de las dinámicas de bienes comunes y sus dimensiones; en el segundo, se explica qué son las virtudes desde una perspectiva de segunda persona; y, por último, cómo se pueden explicar las virtudes para la sostenibilidad desde los dos apartados anteriores.

El objetivo de esta investigación es definir los factores sociales que son determinantes en el comportamiento del consumo sustentable de las personas en México. El estudio presenta un diseño empírico estadístico de corte transversal que obtuvo resultados a través de un modelo integrado PLS-SEM. Se aplicó un cuestionario con 26 indicadores a una muestra probabilística de 244 elementos. Se partió de un modelo teórico que concluyó que el 50.8% de la varianza de la variable comportamiento de consumo sustentable, está explicada por los factores educación e información, presión social, condiciones del mercado, influencias del entorno social y variables demográficas. Este modelo provee información para quienes quieren participar de la transición de la sociedad a la sustentabilidad, toda vez que se cuenta con elementos para el diseño pertinente de estrategias, programas, soluciones y cualquier otra acción encaminada a este fin