Dušanka Krajnović is a Full Professor at the Department of Social Pharmacy and Pharmaceutical Legislation, Faculty of Pharmacy, University of Belgrade, where she graduated, and obtained her master's degree, doctorate and specialization. She is also a member of several associations, such as the Association of Private Pharmacists of Serbia, the Association of Pharmaceutical Associations of Serbia, Pharmaceutical Care Network Europe, and the International Society for the History of Pharmacy (Secretary General). Her areas of research are multidisciplinary with a comprehensive focus on clinical bioethics and research ethics as well as ethical issues in public health and public health interventions. Her main research interests are related to the field of health and pharmacotherapeutic literacy and adherence to therapy in chronic patients and in the general youth population.