Most critical raw materials, such as the rare-earth elements (REEs), are starting products in long manufacturing supply chains. Unlike most consumers, geoscientists can become involved in responsible sourcing, including best environmental and social practices, because geology is related to environmental impact factors such as energy requirements, resource efficiency, radioactivity and the amount of rock mined. The energy and material inputs and the emissions and waste from mining and processing can be quantified, and studies for REEs show little difference between ‘hard rocks’, such as carbonatites, and easily leachable ion-adsorption clays. The reason is the similarity in the embodied energy in the chemicals used for leaching, dissolution and separation.