Azra Soomro

Ms. Azra Soomro

orcid

Research Focus & Metrics

Academic Career Length

3Years (2024-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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6 December 2024 in Sustainability
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QAQURAT-UL-AIN ABRO
QURAT-UL-AIN ABRO
Azhar Ali LaghariAzhar Ali Laghari
Azhar Ali Laghari
JYJianhua Yin
Jianhua Yin
MQMuhammad Qasim
Muhammad Qasim
AHAzhar Hussain
Azhar Hussain
AAAnila Ashraf
Anila Ashraf
This study investigates the intricate relationship between CSR, green innovation, and environmental performance within the context of China’s manufacturing industries. Given the pressing environmental challenges faced by this sector, understanding how CSR practices correlate with sustainable innovations is critical for stakeholders aiming to enhance environmental outcomes. This was a survey-based study using a questionnaire and the five-point Likert scale; items were adopted from previous studies. Sampling was drawn through random sampling. Utilizing a sample of 327 respondents, this research employs SPSS and Structural Equation Modeling with Partial Least Squares (SEM-PLS) as analytical tools. The findings reveal a robust positive correlation between CSR practices and green innovation, as evidenced by a path coefficient of 0.704. These data support the stakeholder theory, which posits that organizations attentive to stakeholder expectations are more inclined to adopt sustainable practices. Furthermore, this study underscores the mediating role of green innovation in the relationship between CSR and environmental performance, highlighting its importance in aligning organizational strategies with sustainability-oriented stakeholder interests. This conclusion aligns with the existing literature emphasizing CSR’s significance in improving environmental performance through innovative approaches. However, an unexpected finding emerged: there exists a weak negative relationship between green innovation and organizational agility (−0.080). This suggests that, while firms strive for sustainable innovations, they may inadvertently compromise their flexibility in responding to evolving market demands. By addressing these dynamics, this research contributes valuable insights into how CSR can effectively spur green innovation and promote sustainable practices within China’s manufacturing sector. This study fills a gap in the existing literature by elucidating the mechanisms that connect CSR with enhanced environmental performance while also recognizing the potential trade-offs associated with innovation strategies. Also, the exploration of agility, which is least investigated, can also open various doors towards sustainability and the adaptation of new changes. Future research is encouraged to further explore these relationships across different industries and delve deeper into the mechanisms linking CSR to improved environmental outcomes, ultimately guiding organizations in balancing sustainability efforts with market responsiveness.

31 December 2025 in Journal of Asian Development Studies
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FBFaria Batool
Faria Batool
MAMuhammad Hamza Afzal
Muhammad Hamza Afzal
IRIrtaza Bashir Raja
Irtaza Bashir Raja
HUHaseeb Rashid Usmani
Haseeb Rashid Usmani
ASAzra Soomro
Azra Soomro
The rapid evolution of supply chain management has necessitated the adoption of advanced technologies to enhance operational efficiency, sustainability, and resilience. This study investigated the role of artificial intelligence (AI) in building Intelligent Supply Chains 5.0, focusing on predictive analytics, adaptive logistics, and sustainable operations. Employing a mixed-methods research design, data were collected through structured surveys from supply chain professionals and semi-structured interviews with key stakeholders in organizations that had implemented AI-driven logistics systems. Quantitative findings indicated significant improvements in demand forecasting accuracy, real-time inventory management, and disruption response, while qualitative insights revealed enhanced decision-making capabilities, operational resilience, and environmental performance. AI-enabled predictive models facilitated precise demand estimations, reducing stockouts and optimizing inventory levels. Adaptive logistics applications allowed dynamic route adjustments and rapid response to unforeseen disruptions, thereby strengthening supply chain resilience. Sustainability outcomes included reductions in carbon emissions, energy consumption, and waste, highlighting AI’s contribution to environmentally responsible operations. Despite these benefits, challenges such as data quality issues, integration complexities, and ethical considerations were identified as critical barriers to successful implementation. The study concludes that AI serves as a strategic enabler for Intelligent Supply Chains 5.0, aligning operational performance with organizational sustainability and resilience objectives. Recommendations include workforce training, enhanced data governance, and ethical AI frameworks to support long-term adoption.

9 June 2025 in Review of Applied Management and Social Sciences
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Journal Article
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ASAzra Soomro
Azra Soomro
FHFaiza Hisbani
Faiza Hisbani
MNMuhammad Hassan Nawaz
Muhammad Hassan Nawaz
Using statistics from Germany, the US, India, Kenya and Bangladesh from the years 2010–2025, examine whether both developed and developing countries can achieve net-zero emissions by using renewable energy laws. The analysis uses both national data and information from international resources to run linear regression and time-series analysis on how expenditure in renewable energy (expressed in USD), renewable capacity (GW) and policies affect CO? emissions (MtCO?) in a single year. Renewable energy capacity and emissions have a strong negative connection (r = -0.89, p < 0.01), as almost three quarters (R² = 0.78) of the emissions difference is traced back to that relationship. We found that in Germany, there was a 42% reduction (p<0.05), in the United States a 29% decrease, in India a 20% drop, 14% in Kenya and 11% in Bangladesh. Not many investments were organized for Kenya and Bangladesh, but using help from international organizations and local solar projects, they still did make progress. Performance outcomes improved in cases where the policy was more serious and higher amounts of money were given, the ANOVA test found (F(4, 60) = 13.45, p < 0.001). In many cases, tighter rules for renewable energy lead to less pollution, although the end results depend on the local infrastructure. It is also obvious from the research that technology boosts the success of renewable projects, mainly in severely polluted nations. Those regions with well-established technology infrastructure recorded better results, showing how crucial better ideas and progress are. It argues that for the clean energy transition to happen for all, more money, more cooperation and wider dissemination of new technology are needed for lower-income countries. These kinds of projects supply the knowledge required to plan and regulate energy at the global level.

2 October 2025 in Inverge Journal of Social Sciences
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Journal Article
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MLMuhammad Bux Lakho
Muhammad Bux Lakho
SJShahzad Jamil
Shahzad Jamil
MKMuhammad Amoon Khalid
Muhammad Amoon Khalid
ASAzra Soomro
Azra Soomro
MBMirza Asfandiyar Baig
Mirza Asfandiyar Baig
MSMuhammad Irfan Syed
Muhammad Irfan Syed
Employer branding has emerged as a strategic tool for climate-focused FinTech startups, influencing organizational attractiveness, stakeholder perceptions, and sustainability orientation. This study employed a mixed-method research design to investigate the impact of employer branding on talent attraction, customer perception, investor confidence, and climate finance orientation. Quantitative data were collected through structured surveys from employees, prospective recruits, customers, and investors, while qualitative insights were obtained from semi-structured interviews with founders, HR managers, and sustainability leads. Descriptive, correlation, and regression analyses were conducted to examine relationships among variables, and thematic analysis was employed for qualitative data. The results revealed that employer branding significantly influenced talent attraction, demonstrating the strongest effect on internal stakeholders. It also positively affected customer perceptions and investor confidence, indicating its role as a reputational and credibility signal. Qualitative findings highlighted that purpose-driven, sustainability-focused employer branding aligned organizational culture with employee values, strengthened stakeholder trust, and reinforced climate finance orientation. Integration of quantitative and qualitative results suggested that employer branding functioned as a multidimensional strategic asset, extending beyond recruitment to support broader organizational legitimacy and sustainability objectives. The study provides practical insights for FinTech startups seeking to leverage employer branding as a tool for human capital optimization, stakeholder engagement, and climate-aligned strategic growth. Future research is recommended to explore longitudinal effects, cross-cultural variations, and digital employer branding strategies. References Aggerholm, H. K., Andersen, S. E., & Thomsen, C. 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Establishing the dimensions, sources and value of job seekers’ employer knowledge. Research in Personnel and Human Resources Management, 20, 115–163. https://doi.org/10.1016/S0742-7301(01)20002-4 Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39–67. https://doi.org/10.1177/0149206310388419 Davies, G., Mete, M., & Whelan, S. (2018). When employer brand image aids employee satisfaction and identification. Journal of Organizational Effectiveness, 5(1), 64–80. https://doi.org/10.1108/JOEPP-03-2017-0028 Friede, G., Busch, T., & Bassen, A. (2015). ESG and financial performance: Aggregated evidence from more than 2000 empirical studies. Journal of Sustainable Finance & Investment, 5(4), 210–233. https://doi.org/10.1080/20430795.2015.1118917 Guerci, M., Radaelli, G., Siletti, E., Cirella, S., & Shani, A. R. (2016). The impact of human resource management practices and corporate sustainability on organizational ethical climates. Journal of Business Ethics, 138, 487–503. https://doi.org/10.1007/s10551-015-2629-9 Haddad, C., & Hornuf, L. (2023). The emergence of green FinTech. Small Business Economics, 61, 1321–1346. https://doi.org/10.1007/s11187-022-00646-4 Hartzmark, S. M., & Sussman, A. B. (2019). Do investors value sustainability? A natural experiment examining ranking and fund flows. Journal of Finance, 74(6), 2789–2837. https://doi.org/10.1111/jofi.12841 Hasan, M., Popp, J., & Oláh, J. (2024). FinTech, sustainable finance, and environmental performance: A systematic literature review. Journal of Sustainable Finance & Investment. https://doi.org/10.1080/20430795.2024.2318476 Helm, S. (2013). A matter of reputation and pride: Associations between perceived external reputation, pride in membership, job satisfaction and turnover intentions. British Journal of Management, 24(4), 542–556. https://doi.org/10.1111/j.1467-8551.2012.00827.x Kucherov, D., & Zavyalova, E. (2012). HRD practices and talent management in the companies with the employer brand. European Journal of Training and Development, 36(1), 86–104. https://doi.org/10.1108/03090591211192647 Minchington, B. (2005). Employer brand leadership: A global perspective. Collective Learning Australia. https://doi.org/10.13140/RG.2.2.34421.14564 Mosley, R. (2014). Employer brand management: Practical lessons from the world’s leading employers. Wiley. https://doi.org/10.1002/9781118836930 Piyathasanan, B., Mathur-Helm, B., & Brough, P. (2020). The role of employer branding in talent attraction. Employee Relations, 42(4), 881–899. https://doi.org/10.1108/ER-09-2019-0362 Rafiq-uz-Zaman, M. (2022). Redesign for 21st-century skills: Preparing learners for a rapidly changing workforce. Journal of Business Insight and Innovation, 1(2), 89–102. https://doi.org/10.5281/zenodo.17844804 Rafiq-uz-Zaman, M. (2023). Analysis of leadership styles and decision-making effectiveness in public sector universities in...