The ability to attend to someone else's gaze is thought to represent one of the essential building blocks of the human sociocognitive system. This behavior, termed social attention, has traditionally been assessed using laboratory procedures in which participants' response time and/or accuracy performance indexes attentional function. Recently, a parallel body of emerging research has started to examine social attention during real life social interactions using naturalistic and observational methodologies. The main goal of the present work was to begin connecting these two lines of inquiry. To do so, here we operationalized, indexed, and measured the engagement and shifting components of social attention using covert and overt measures. These measures were obtained during an unconstrained real-world social interaction and during a typical laboratory social cuing task. Our results indicated reliable and overall similar indices of social attention engagement and shifting within each task. However, these measures did not relate across the two tasks. We discuss these results as potentially reflecting the differences in social attention mechanisms, the specificity of the cuing task's measurement, as well as possible general dissimilarities with respect to context, task goals, and/or social presence.

Numerous studies conducted within the recent decades have utilized the Posner cuing paradigm for eliciting, measuring, and theoretically characterizing attentional orienting. However, the data from recent studies suggest that the Posner cuing task might not provide an unambiguous measure of attention, as reflexive spatial orienting has been found to interact with extraneous processes engaged by the task’s typical structure, i.e., the probability of target presence across trials, which affects tonic alertness, and the probability of target presence within trials, which affects voluntary temporal preparation. To understand the contribution of each of these two processes to the measurement of attentional orienting we assessed their individual and combined effects on reflexive attention elicited by a spatially nonpredictive peripheral cue. Our results revealed that the magnitude of spatial orienting was modulated by joint changes in the global probability of target presence across trials and the local probability of target presence within trials, while the time course of spatial orienting was susceptible to changes in the probability of target presence across trials. These data thus raise important questions about the choice of task parameters within the Posner cuing paradigm and their role in both the measurement and theoretical attributions of the observed attentional effects.

Gaze following is a fundamental ability that plays an important role in human social function. However, the link between these two processes remains elusive. On the one hand, typically developing persons show robust gaze following in laboratory cuing tasks. On the other hand, investigations with individuals with autism suggest that reduced social competence in this population may partly reflect an atypical access to social information through attending to perceptual changes that normally accompany gaze shifts, like luminance or motion transients. Here we investigated if gaze cuing in typically developing individuals was modulated by similar task-irrelevant perceptual changes. In Experiment 1, a social gaze cue was presented with or without a luminance change. In Experiment 2, a social gaze cue was presented together with a motion cue. Both experiments indicated reduced magnitudes of gaze cuing in persons with low social competence on trials containing an irrelevant perceptual change. This suggests that similarly to individuals with autism, typically developing persons with low social competence also utilize idiosyncratic perceptual changes in the environment to access social content, revealing strong links between basic gaze following abilities and a range of social competence within typical individuals.

Human social behavior is fine-tuned by interactions between individuals and their environments. Here we show that social motivation plays an important role in this process. Using a novel manipulation of social reward that included elements of real-life social exchanges, we demonstrate the emergence of attentional orienting for coincidental spatial associations that received positive social reward. After an interaction with the experimenter, participants completed a computerized task in which they received positive, negative, or no social reward for their performance to spatially congruent, spatially incongruent, and neutral cue-target pairings, respectively. Even though cue-target spatial correspondences remained at chance, attentional benefits emerged and persisted a day later for targets that received positive social reward. Our data further revealed that participants' level of social competence, as measured by the Autism-Spectrum Quotient scale, was predictably related to the magnitude of their reward-driven attentional benefits. No attentional effects emerged when the social interaction and social reward manipulations were removed. These results show that motivational incentives available during social exchanges affect later individual cognitive functioning, providing one of the first insights into why seemingly ambiguous social signals produce reliable and persistent attentional effects. (PsycINFO Database Record