This study analyzed the influence of attitude toward innovation and creativity, entrepreneurial self-efficacy, and institutional support in the consolidation of an entrepreneurial culture among Peruvian university students, using the Theory of Planned Behavior (TPB) as the theoretical framework. Data were collected from 948 students through a validated 29-item questionnaire, and the data analysis was conducted using the PLS-SEM method. The results showed that both attitude toward innovation and entrepreneurial self-efficacy have a significant positive impact on entrepreneurial culture, and entrepreneurial self-efficacy acted as a partial mediator in this relationship. However, external resources and institutional support were not significant mediators between entrepreneurial intention and entrepreneurial culture. This study expands the understanding of TPB in the Peruvian context, highlighting the importance of fostering self-efficacy and an innovative attitude in students to strengthen entrepreneurial culture in universities. Educational institutions should consider these key factors when designing programs that promote entrepreneurship.

The use of technology can assist microenterprises in increasing their productivity, competitiveness, and effectiveness, as well as improving customer satisfaction. The goal of this study was to compare the administrative performance of participating microenterprises before and after implementing a computerized management system. Thirty-two microenterprise owners and managers were selected for this case study and participated in four phases of the action research method: an exploratory phase to identify needs, a planning phase during which the first performance measurement was conducted, an implementation phase, and finally a post-implementation evaluation phase in which a new performance measurement was performed. Based on the specific needs identified in the exploratory phase, a tailor-made management software was designed and implemented in the participating microenterprises. The Student’s T-test results show a statistically significant positive change. Most of the participants agree that the implementation has contributed to a significant improvement in administrative tasks and processes, making their overall work more efficient, more accurate and with greater speed. This indicates that a correct implementation of information and communication technologies based on specific needs has a positive impact on the administrative performance of microenterprises. The method used in this study could be useful for successful technology adoption in similar organizations.

Las micro, pequeñas y medianas empresas (MIPYMES) cuentan con características únicas que hacen que las mismas tengan una capacidad inherente para emprender innovaciones tecnológicas en distintos entornos económicos; estas características incluyen por ejemplo una estructura organizativa simple, una mejor y más fluida comunicación interna, una rápida toma de decisiones, un mejor nivel de enfoque y una mayor flexibilidad. En este artículo, se analizó la influencia de la innovación tecnológica para la supervivencia de las MIPYMES. Para el logro del objetivo se procedió a una revisión bibliográfica de la literatura especializada, y se pudo identificar que, la capacidad tecnológica afecta directamente al rendimiento de la empresa y es una de las fuentes de ventaja competitiva; a través de la innovación, dicho rendimiento puede ser considerablemente mejorado. La tecnología se ha convertido en un criterio diferenciador clave en la transformación comercial y en el futuro éxito para muchas MIPYMES. Así, los avances tecnológicos juegan un papel fundamental para garantizar que las MIPYMES se mantengan al ritmo del mercado y puedan adoptar enfoques más innovadores y diferenciadores dentro del entorno en el cual se desenvuelven.

This paper empirically analyzes the relationship between certain organizational characteristics and sales performance on a sample of 360 micro, small and medium-sized enterprises (MSMEs) from Paraguay. The results from the logistic regression analysis show that the outsourcing of operations has a positive impact on sales. On the other hand, it was observed that relationships with suppliers in the supply chain as well as the delay of planned investments before the pandemic negatively influence sales. These results might help businesses and policy makers to strengthen certain internal characteristics of MSMEs to improve sales possibilities, especially during crisis periods.