Before the COVID-19 pandemic, Indian firms have focused on interconnected and lean supply chains to ameliorate the gaps through increased efficiency of supply chains. However, the pandemic has exposed most Indian firms to severe supply chain disruptions (SCDs) due to undiscovered supply chain vulnerabilities. Against this background, we reviewed the existing relevant literature on SCDs and transportation disruption in general context and pandemic specific context and identified that there exists very little research on this issue especially in the context of Indian firms, and offered policy options by developing a new model of robust transport and advanced logistics system (ALS) for speedier supply chains recovery (SCR). We have utilized and analyzed the rich available literature on SCDs, transport intelligence (TI), and ALS using gray literature. The study revealed that many Indian firms have experienced major disruptions in transportation and logistics services, including impact on transportation and logistics data, time delays, and cargo cancellations due to cramped freight capacity, restricted circulation, closure of ports, and slow customs clearances. This has also impacted adversely the production and transport consignments including logistics services and led to delays and rerouting to final consumers. With the gradual removal of restrictions, firms are making concerted efforts to recover from SCDs; however, with weak applications of robust TI and ALS, the SCR is relatively very slow. This called for a review of current transport and ALS used by priority firms. Therefore, we offered a new model for addressing the SCDs using robust intelligence transportation systems and ALS.
22 November 2021 in Asia Pacific Journal of Marketing and Logistics
Purpose: The ease and convenience of online shopping are shifting the customers to e-tailers. This has prompted offline retailers to re-examine behavioural patterns along with a reconfiguration for a responsive retail model. The paper investigates the influence of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour.Design/methodology/approach: Data were collected via a survey answered by 793 fashion customers from India, and for data analysis, partial least square structural equation modelling (PLS-SEM) was employed. Path analysis was used to determine the interrelationships amongst the constructs used in the study.Findings: The standardized path coefficients depict competitive responsiveness as the highest contributor of retailers' responsiveness followed by service responsiveness, employee responsiveness and customer responsiveness. The findings suggest that customer satisfaction acts as the biggest contributor to referral behaviour followed by cross-buying behaviour and revisit intentions.Originality/value: This study has made a substantial contribution to fashion apparel retailing. The findings revealed that responsive retailing influences the customers' post-purchase behaviour as they engage in more cross-buying, revisiting and referral behaviour. The retailers are encouraged to carefully monitor their preparedness to deliver a combination of sensory, emotional, cognitive and social experience to their customers.
24 July 2024 in International Journal of Productivity and Performance Management
Purpose: This study presents the impact of Economic Policy Uncertainty (EPU)-induced Trade Supply Chain Vulnerability (TSCV) on the Small and Medium-Sized Enterprises (SMEs) in India by leveraging the World Bank Enterprise Survey data for 2014 and 2022. Applying econometric techniques, it examines firm size’ influence on productivity and trade participation, providing insights for enhancing SME resilience and trade participation amid uncertainty.Design/methodology/approach: The econometric techniques focus on export participation, along with variables such as total exports, firm size, productivity, and capital intensity. It addresses crucial factors such as the direct import of intermediate goods and foreign ownership. Utilizing the Cobb-Douglas production function, the study estimates Total Factor Productivity, mitigating endogeneity and multicollinearity through a two-stage process. Besides, the study uses a case study of North Indian SMEs engaged in manufacturing activities and their adoption of mitigation strategies to combat unprecedented EPU.Findings: Results reveal that EPU-induced TSCV reduces exports, impacting employment and firm size. Increased productivity, driven by technological adoption, correlates with improved export performance. The study highlights the negative impact of TSCV on trade participation, particularly for smaller Indian firms. Moreover, SMEs implement cost-based, supplier-based, and inventory-based strategies more than technology-based and risk-based strategies.Practical implications: Policy recommendations include promoting increased imports and inward foreign direct investment to enhance small firms’ trade integration during economic uncertainty. Tailored support for smaller firms, considering their limited capacity, is crucial. Encouraging small firms to engage in international trade and adopting diverse SC mitigation strategies associated with policy uncertainty are vital considerations.Originality/value: This study explores the impact of EPU-induced TSCV on Indian SMEs’ trade dynamics, offering nuanced insights for policymakers to enhance SME resilience amid uncertainty. The econometric analysis unveils patterns in export behavior, productivity, and factors influencing trade participation during economic uncertainty.
The paper analyzed the impact of the COVID-19 pandemic induced supply chain disruptions (SCDs) on the Indian automotive industry (IAI) using a case study of Maruti Suzuki India Limited (MSIL), which share about 50% of automotive market in India and offered mitigation strategies and the SCDs recovery model. The study revealed that the IAI is unlikely to achieve its target for 2021-2022 due to pandemic induced SCDs and MSIL is no exception. The study revealed that in 2019-2020, the MSIL reduced its production several times to adjust dealers’ inventories in view of unprecedented economic slowdown and the prolonged domestic slump in automobile industry. In 2020-2021, MSIL is still facing severe disruption risks caused by the COVID-19 along with other OEMs in India and globally. In the first wave of the pandemic in India, MSIL production was totally halted and domestic sales were virtually zero in April 2020. During the second wave of the pandemic crisis in India, MSIL again experienced a severe fall in production and sales performance due to regional lockdown restrictions and SCDs. The rapid decline in production of MSIL has been mainly due to the pandemic induced lockdown and the SCDs in auto-components and halt in manufacturing activities. Therefore, robust mitigation strategies are needed to recover from the COVID-19 induced SCDs. The suggested model focused on the SCDs and risk management and offered the proactive and reactive responses for speedier readjustment of automotive industry from the COVID-19 pandemic induced SCDs. Ending the COVID-19 era and its impact on SCDs will not only depend on government policies, but also on proactive and reactive risk mitigation measures initiated by the firms. Robust measures should be taken to tackle the current supply chain threats in automotive sector to build the resilience of supply chain systems to safeguard them against business downturns.
19 July 2025 in Journal of Retailing and Consumer Services