Umar Burki is an Associate Professor at the USN School of Business, University of South-Eastern Norway And Department of Economics and Administration, Oslo New University College, Norway. Dr. Burki's research interests include sustainable supply chain management, environmental performance, and international marketing. He has published in leading academic journals such as the Journal of Environmental Management, the Journal of Cleaner Production, and the Journal of Marketing Intelligence & Planning. He has also presented his research at conferences around the world.