The huge amount of waste electrical and electronic equipment (WEEE) has aroused global concern with its importance of environmental performance for resources reutilization being recognized. The incomplete collection management system is required to be improved for a more environmental and orderly recycling way. Based on the public survey, field research and information search on the Internet, we present the existing framework and problems of WEEE collection in China, according to which four innovative WEEE collection modes are put forward: (i) Unified collection channels mode; (ii) Manufacturer alliance mode; (iii) Innovative enterprise self-built network platform mode; and (iv) Third-party integrated network platform mode. The characteristics, merits and deficiencies of the four modes are compared and analyzed, combined with which, we match the four modes with regions of different economic levels and Internet application. Third-party integrated network platform integrating online and offline resources is expected to be generalized under rapid development of information technology and e-commerce in China. The purpose of our research is to explore appropriate innovative WEEE collection modes and give suggestions for countries or economies whose WEEE collection situation or system are similar with China. Besides, government support and laws implementation are emphasized in mode promotion.

The formulation and implementation of effective coordination strategy among members is key to promote sustainable development of Green Supply Chain (GSC). Combining with the specific situation, this paper establishes the product utility diversity model and supply chain revenue model based on custom market demand caused by green products’ utility diversity, and examines the coordination between manufactures and its upstream suppliers under Stackelberg game and cooperative decision-making respectively, resulting to two pricing strategies as well as market conditions for GSC to operate regularly. In addition, formulating coordination pricing strategy of the wholesale price based on cooperative decision-making strategy achieves the members’ Stackelberg equilibrium profits Pareto improvement. We conclude the results of crucial significances for collaboration of members who promote the initial GSC and for the development of green market