Dr. Maxime Sebbane is a researcher and lecturer in management sciences at L'Institut Agro Montpellier, where he also serves as Student Entrepreneurship Advisor. His expertise includes marketing, innovation, entrepreneurship, consumer behavior, and sustainable food practices. Previously, he led the sustainability and food service research program at the Institut Paul Bocuse Research Center (2019–2022). His Ph.D. from the University of Montpellier, Institut Agro (2015–2018), focused on food waste and consumer behavior in public food services. His academic background includes a Master's in Social Sciences of Food (University of Toulouse, Jean Jaurès) and a Bachelor's in Hospitality and Restaurant Management (University of Paris Dauphine). With experience as a research engineer at INRA and a consultant at Alma Consulting, Dr. Sebbane bridges academic research and practical sustainability solutions in food service.