This research examined the determinants of e-satisfaction, continuance intention, and e-loyalty regarding the use of mobile payment applications (MPAs). It
24 August 2022 in Indonesian Journal of Social Research (IJSR)
Innovative managerial and social changes, such as sustainable marketing practices considerably improve organizational performance. Although the RMG sector of Bangladesh is widely known to global consumers through the ‘Made in Bangladesh’ tagline, effective implementation of sustainable marketing in the country has been proven as a difficult task. This research examines the current state and implications of sustainable marketing in the RMG sector of Bangladesh. Primary data were collected from 20 RMG factories located in Dhaka and Gazipur that were selected using convenience sampling techniques and 120 officials were selected using convenience and snowball sampling techniques. Data were analyzed using the content analysis technique where the theoretical framework was informed by the theory of planned behavior. The research shows that knowledge about sustainable marketing of most factories is limited and often they are not interested in practicing it. It also evidences that RMG manufacturers have been late in emphasizing and adopting sustainable marketing practices. They have not yet started showing concerns in this respect. Lack of supporting information systems often impedes the implementation of sustainable marketing practices. Legal requirements and the mandatory rule for sharing information regarding sustainable marketing work as the main motivations to adopt sustainable marketing practices.
10 January 2024 in Journal of Educational Research and Practice
Satisfying students in higher education has proven to be a difficult task, although universities are striving to meet student needs and expectations. Private universities are trying to become more student-oriented and are seeking to understand students’ perceptions of higher education facilities. This research was designed to measure the gap between students’ expectations and perceptions of various aspects of private universities in Bangladesh. It uses a SERVQUAL framework and the Gaps Model of Service Quality. The population of students at private universities in Bangladesh is represented by a sample of 412 respondents from five top-tier private universities. Findings indicate that the overall service quality of private universities fails to meet student expectations. Students’ perceptions are lower than their expectations in every aspect. Students expect more for acceptance of their degree, availability of on-campus jobs, maintenance of a proper study environment, and provision of prompt advising, counseling, and assistance to solve problems. The most expected SERVQUAL dimensions are assurance and empathy, while the dimension most perceived is assurance. The biggest gaps between expectation and perception lie in the dimensions of responsiveness and empathy. The article offers useful information by which to understand students’ expectations, perceptions, and the gaps between them, which has several implications for university and government authorities.
15 April 2021 in American Journal of Qualitative Research
This research paper aims at critically analyzing the production end of the dairy value chain with a long-run vision and mission to develop a more efficient pro-poor development of value chain that will allow disadvantaged farmers, milkers, feed producers, and feed sellers to overcome barriers and earn more to escape from poverty through further value addition in a sustainable manner. It uses qualitative research with an integrated methodology, comprising in-depth interviews, focus group discussions (FGD), and observation. We collected data from 30 villages located in eight districts in northern Bangladesh, using 44 in-depth interviews and 18 FGDs. Thematic data analysis is used, and five cases are presented. Farmer or producer, milker, feed producer, and feed seller are the production end actors of the dairy value chain. Rearing cows within the homestead is a popular and enduring custom. The labor-intensive rearing lacks automation and needs helping hands. Traditional free-range cattle rearing practice is identified on some river islands. Despite politics in pricing, ethical pricing also exists but not at the institutional level. Hand milking is common practice with vulnerability as it impacts milk quality. Feed selling business is rising and getting institutionalized. Production end value addition scopes are identified along multiple dimensions for stakeholders to take necessary actions.