Victoria Muerza

Dr. Victoria Muerza

orcid

Research Focus & Metrics

Academic Career Length

15Years (2012-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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22 May 2013 in Production Planning & Control
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Journal Article
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Victoria MuerzaVictoria Muerza
Victoria Muerza
DADaniel de Arcocha
Daniel de Arcocha
Emilio LarrodéEmilio Larrodé
Emilio Larrodé
JMJosé Moreno-Jiménez
José Moreno-Jiménez

19 April 2012 in International Journal of Production Research
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Journal Article
Closed access
Emilio LarrodéEmilio Larrodé
Emilio Larrodé
JMJosé Moreno-Jiménez
José Moreno-Jiménez
Victoria MuerzaVictoria Muerza
Victoria Muerza
This paper advances a methodological framework for analysing the process of technological diversification in the automotive industry and presents a multicriteria procedure, based on the analytic hierarchy process (AHP), to evaluate, in a simple and user-friendly manner, the suitability of technological diversification for any company in the automotive sector. The AHP-multicriteria procedure associated with the initial stage of the methodology and the decision support systems developed to evaluate suitability have been applied to 22 Spanish automotive companies. The multicriteria procedure classifies the companies into three different groups: (i) those that are suitable for diversification; (ii) those for which product development (innovation) or market development (internationalisation) is more appropriate; (iii) those that are not suitable for any diversification process. The true value added in this initial stage of the technological diversification process is not, despite its importance, the final classification of the firms, but the learning procedure derived from the multicriteria analysis and the evaluation of diversification suitability. From this learning procedure, a set of recommendations related to the diversification of the automotive companies is extracted.

14 August 2017 in Industrial Management & Data Systems
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Journal Article
Closed access
Victoria MuerzaVictoria Muerza
Victoria Muerza
Emilio LarrodéEmilio Larrodé
Emilio Larrodé
JMJosé Moreno-Jiménez
José Moreno-Jiménez
Purpose: Following the methodology designed for selecting the best industrial and technological diversification strategy, one of the best methods for achieving the long-term sustainability of companies, the purpose of this paper is to describe its application in the service supply chains (SSCs) sector, specifically, in freight transport in product service supply chains.Design/methodology/approach: The methodology used in diversification processes comprises four stages: evaluation of the technological diversification suitability; selection of the technological diversification strategy; implementation of the diversification strategy; and evaluation of the process.Findings: The main contributions of the paper are: the proposal of a taxonomy or functional inventory for information and communication technologies (ICTs) in the freight transport industry (FTI); the introduction of a new concept, the technological shrub, a variant of the technological tree that allows interdependencies between the functionality systems; the construction of a technological shrub for ICTs in a standard FTI firm; and the multicriteria selection, based on the Analytic Hierarchy Process (AHP), of the best diversification strategy that can be incorporated by this standard firm for improving competitiveness. This selection utilises a “bottom-up” approach.Originality/value: The paper deals with the long-term sustainability of companies by means of technological diversification strategies. Based on the taxonomy constructed for ICTs in the SSC sector and the identification of key technologies for a particular firm, a technological shrub is constructed and a multicriteria procedure is developed in order to select the best diversification strategy.


30 June 2021 in Sustainability
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Journal Article
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Victoria MuerzaVictoria Muerza
Victoria Muerza
CGCindy GUERLAIN
Cindy GUERLAIN
Transport in construction is responsible for up to 30% of freight movement in cities, with a subsequent impact in terms of pollutant emissions. Different solutions have been provided to alleviate the negative impact of freight transport related to construction activity, although no guidance has been provided for replicability in cities. One solution whose potential benefits are being studied with the support of policy makers is Construction Consolidation Centres (CCC). This paper proposes a method based on the Analytic Hierarchy Process (AHP) and provides an index based on 45 indicators to evaluate the suitability of the implementation of a CCC in terms of the pillars of sustainability in combination with a technical pillar. Three real construction projects were assessed in Luxembourg City, Paris, and Valencia. Two critical attributes were identified: the estimated operational costs of the construction company and the potential demand level in the area. The results of the analysis allow for: (i) the extraction of knowledge related to the sustainability of the construction project, and (ii) logistics to be integrated into the planning and design stages of the construction activity. Furthermore, a general structure is also proposed for integrating other construction solutions where CCC is not suitable.

1 January 2021
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Book Chapter
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DKDimitra Kalaitzi
Dimitra Kalaitzi
AMAristides Matopoulos
Aristides Matopoulos
RFrosanna fornasiero
rosanna fornasiero
SSSaskia Sardesai
Saskia Sardesai
ABAna Cristina Barros
Ana Cristina Barros
Victoria MuerzaVictoria Muerza
Victoria Muerza
Companies operate in a macro-environment that is changing considerably due to large, transformative global forces namely megatrends and trends. The wave of these megatrends and trends generates new prospects as well as challenges for the future of supply chains. This chapter provides a review of 23 major megatrends and 72 trends identified in multiple dimensions along Political, Economic, Social, Technological, Legal, and Environmental (PESTLE) dimensions. The results are based on a systematic literature review and an experts’ workshop, and can be used to generate future supply chain scenarios.