This study compares the precision and interpretability of two automated valuation models for evaluating the real estate market in the Santiago Metropolitan Region of Chile: machine learning algorithms, specifically LightGBM, and hedonic prices with spatial adjustments (SAR). Traditional residence attributes, such as housing amenities and proximity to services, were considered alongside visual information extracted from images using Convolutional Neural Networks (CNN). The research evaluates the influence of each model characteristic on performance metrics and identifies the relative importance of attributes using the SHapley Additive exPlanations (SHAP) algorithm. The results demonstrate the positive impact of image-based variables on performance metrics, showing that the introduction of visual information can considerably reduce error margins when estimating housing prices. In addition, the SHAP algorithm reveals complex non-linear interactions between price and crucial variables such as total surface area and neighborhood attributes, highlighting the importance of using methods that can capture these effects. Likewise, both LightGBM and SAR models indicate that variables that have the most significant impact on the value of properties are total surface area, municipality quality index, average academic level of nearby schools, and the number of bathrooms.
This study aims to provide valuable insights into consumer preferences for delivery services in online shopping in Chile. The COVID-19 pandemic has accelerated the evolution of delivery and logistics services, leading to increased competition among online stores. Chile, with its highly digitally enabled population and a competitive landscape of online retailers, serves as an ideal reference case for Latin America. By analyzing key delivery attributes such as delivery time, order arrival time range, compensation policies for delivery delays, and delivery prices, we offer valuable insights into consumer behavior. These insights will, in turn, inform the formulation of effective strategies within the online shopping industry. We examine the following aspects: (a) The willingness of consumers to pay for the service attributes; (b) The relative importance assigned to these attributes by consumers; and (c) The relationship between consumer preferences and socioeconomic characteristics. Using Multinomial Logit Models and a database from a Discrete Choice Experiment, we have discovered that the most significant attributes of delivery service are the time until product arrival and the existence of compensation in case of delivery delays. Additionally, we found that consumers are willing to pay more for the same delivery service if the product is large, as large products generally have higher prices. Furthermore, we observed that delivery time preferences vary by gender and for small products, and price sensitivity varies according to educational level, household size, and socioeconomic status. To the best of our knowledge, no previous research of this kind has been conducted for Chile.