Employees' behaviors, as well as the employees' pro-environmental behaviors (PEB), affect the company in many dimensions. Although green innovation performance (GIP) has become an important measurement of a corporate's green development, research investigating PEB from the employees' perspective remains scarce, especially in emerging markets. Therefore, in this study, we developed an original framework to explore the effects of employees' PEB on corporate GIP and examined the underlying mechanism by conducting a survey in China. The results of the empirical analysis showed that employees' PEB increases corporate GIP by positively influencing green organizational identity (GOI). In addition, we also proved how leaders' PEB positively influences GIP, whereas innovation resistance (both technology resistance and resource resistance) has a negative effect on GIP. This study attempted to contribute to theoretical research and practical decision-making in the field of green organizational behavior.

Housing market occupies a large part of the wealth of the whole society in most countries, and real estate tax plays an important role for the government to maintain sustainable development for the economy. As consumption being a major issue nowadays, in this paper, we want to find out (1) whether real estate taxes affect the house price in China and whether the affects vary among different tax types? (2) whether there exists wealth effect in China housing market? That is, whether the change in house wealth (price) affects the consumption? (3) whether and how do real estate taxes affect wealth effect? We set up the empirical model by using the GMM method on panel data from 2002 to 2016 to explore the relations among real estate tax, housing price, and wealth effect. We considered the influence of four different types of real estate tax on the housing price and found the results are mixed. Besides, there is a significantly negative wealth effect on China housing market. Finally, house price plays a mediator role in the effect of the real estate tax on the consumption.

Purpose: Online retailers are pioneering the incentivization of customers to generate more product reviews by rewarding them. However, little is known about the impact of reward types on customers' review behavior, including review frequency and sentiment. To address this gap, we investigated the effects of different reward types on customers' review behavior and how these rewards influence customers' review behavior.Design/methodology/approach: We collected secondary data and empirically tested the hypothesis by analyzing the change in reward policy. Regression and two-stage Heckman models were applied to investigate the effects, with the latter used to control potential selection issues.Findings: The results revealed that monetary rewards can stimulate customers to generate more positive product reviews. Furthermore, the reward amount has a negative moderating effect on the aforementioned relationship. Additionally, customer tenure negatively moderates the relationship between monetary rewards and review behavior.Originality/value: This study contributes to the understanding of user-generated content motivation and provides managerial implications for reward programs.

Perceived scarcity can significantly shape consumer behavior, particularly regarding luxury consumption during economic downturns. This study examines how perceived scarcity influences the preference for luxury goods and assesses the mediating role of perceived control in this relationship. Employing a multi-method approach that combines questionnaire surveys and bias adjustment techniques, this research captures the complex interplay between scarcity cues, perceived control, and consumption behaviors. The findings indicate that when consumers experience scarcity, they are more inclined to seek out luxury goods as a means to restore a sense of psychological balance. Perceived control emerges as a key mediating factor, helping explain why scarcity leads to a heightened interest in luxury products. This mediation suggests that consumers turn to luxury items not solely due to external constraints, but also as a way to reassert control over their circumstances. By integrating compensatory control theory and considering variations in locus of control and perceived economic mobility, this study provides a nuanced understanding of the psychological mechanisms underpinning luxury consumption in resource-constrained contexts. These insights advance theoretical perspectives on scarcity effects and offer practical implications for marketers and policymakers aiming to engage consumers responsibly and effectively in challenging economic environments.

Purpose: This study investigated the roles of marketing exploitation and exploration as strategies in export companies and examines how the organisational formalisation influences their impacts on export performance. Design/methodology/approach: To test the hypotheses, the study conducted surveys on 150 large export companies in China. A regression analysis, including interaction terms to both, has been conducted to test the main effect, the impact of marketing exploitation and marketing exploration on export performance and the moderation effect of organisational formalisation. Findings/results: Empirically, results show that marketing exploitation and marketing exploration are positively related to export performance, which indicate the importance of both marketing strategies in the global market. Further, the effects of marketing exploitation and exploration are contingent on organisational formalisation. Specifically, the results reveal that organisational formalisation has an inverted U-shaped moderation effect on the relationship between marketing exploitation and export performance but a U-shaped moderation effect on the relationship between marketing exploration and export performance. Practical implications: This study provides valuable implications for the exporters on how to enhance performance. In terms of strategy planning, both marketing exploitation and exploration strategies are vital to the export performance. Moreover, managers should align their exploitation-exploration strategies with formalisation. Originality/value: This study contributes to the marketing ambidexterity theory and international marketing strategy related theory by illustrating the vital role of organisational formalisation in shaping the efficacy of exploitative and explorative strategies in the export market.

Corrigendum: The impact of employees' pro-environmental behaviors on corporate green innovation performance: The mediating effect of green organizational identity