This study, drawing on a resource—based view and information processing theory as a foundation, aims to examine the influence of total quality management on corporate sustainability directly and through the mediating role of business process integration, knowledge sharing, and the moderating role of innovative culture. Data was collected from 286 managers and supervisors of selected private hospitals in Ethiopia using a structured questionnaire and convenience sampling. Data analysis is conducted using SmartPLS4. The result of this study demonstrate that total quality management significantly influences corporate sustainability, both directly and through the mediating role of knowledge sharing and business process integration. Moreover, this study found that innovative culture has a moderating role in the relationship between total quality management and corporate sustainability. However, innovative culture is not moderating the relationship between knowledge sharing and corporate sustainability. This study focuses only on private hospitals in Ethiopia and data is collected from managers and supervisors using convenience sampling technique. Therefore, the findings cannot be generalized and may not be extended to public hospitals. Further research should test the model in different socio-economic and cultural settings, as well as in public hospitals. The findings of this research have practical implications for managers and policymakers in the private healthcare sector during decision-making and strategic planning.

As the concern for climate change and ecological disasters grows globally, different elements that can encourage and increase green behaviors have become a point of attention for scholars and practitioners. The current research primarily focuses on the factors that can impact green purchasing intentions and steps toward achieving sustainable development goals in the Lebanese context and specifically Tripoli. This study examines the role of consumer spirituality in determining green purchasing intentions along with the moderating effect of subjective norms and environmental concerns and the mediating effect of perceived consumer effectiveness. By deploying a cross-sectional survey, 350 responses from food industry consumers were collected using a judgmental sampling technique. The data were analyzed using partial least square–structural equation modeling (PLS-SEM) under the premises of the theory of planned behavior and norm activation theory. The findings suggest that a direct linkage exists between consumer spirituality and green purchasing intentions among Lebanese food consumers. Moreover, the mediating role of perceived consumer effectiveness was partially supported along with the moderating impact of subjective norms. This is while the moderating effect of environmental concerns was not found statistically significant, which implies a distance between being environmentally aware and actions that support this concern. This finding highlights the importance of considering consumers’ spiritual orientation when analyzing the impact of spirituality in the realm of green marketing. The implications of the findings can be beneficial for strategic improvements among firms as well as directions for scholars to expand upon the current understanding.

This study aims to evaluate the impact of perceived physician communication skills on patients’ revisit intention, focusing on the mediating role of two dimensions of trust and the moderating role of gender. While several studies on revisit intention examine the effect of service quality as a whole, this is one of the few that not only focuses solely on physician-patient communication but also examines both dimensions of trust and revisit intention with the same physician. A cross-sectional survey was employed via questionnaire distribution. A total of 265 valid responses were used for data analysis. The findings revealed that perceived physician communication skills impact trust and revisit intention. Emotional trust was seen to have a full mediating effect on the relationship. Gender had no moderating effect on the proposed relationship, which suggests that irrespective of gender, patients’ expectations and preferences for effective communication are similar. By cultivating a supportive and empathetic attitude, physicians can create a positive emotional environment that enhances patient trust and positive behavioral intentions.

In a dynamic and uncertain environment, the banking sector must adapt to maintain a sustained competitive advantage. In emerging economies such as Ethiopia, there is a notable gap in empirical research on the implementation of customer orientation (CO), service quality (SQ), customer satisfaction (SAT), and customer retention (RET), particularly within the private banking sector. The impact of CO on SQ in achieving higher SAT in the banking business, particularly in emerging countries, has not been adequately addressed in the marketing literature. Thus, the main goal of this study is to investigate the influence of CO on RET directly and through the mediating role of SAT and SQ in Ethiopia’s private banking sector.Data were collected through a structured survey of 350 customers from selected private banks in Addis Ababa, Ethiopia, using convenience sampling. A quantitative research design was employed, and the data were analyzed using SPSS and AMOS 26.The findings reveal that CO significantly and positively influences RET both directly and indirectly through the mediation role of SAT and SQ in the selected private bank context in Addis Ababa, Ethiopia. The study reveals enhanced service quality and customer satisfaction as critical drivers of customer retention. Furthermore, SAT and SQ significantly mediate the relationship between CO and RET. The study recommends broader future research encompassing more private banks in Ethiopia and other developing economies. In addition, future studies could include a moderator to assess the impact of factors such as the bank’s age and word-of-mouth.From a management perspective, the findings suggest that the management should use innovative approaches to improve CO, such as establishing user-friendly channels for addressing complaints. The study highlights the need to understand customers’ requirements of private banks in Ethiopia in order to identify specific market segments and provide excellent service. The study suggests that the management of private banks should allocate resources to improve service quality by promoting customer satisfaction.

Sustainable tourism has become a priority as environmental pressures on the hospitality sector intensify. Despite increasing promotion of green hotels, a persistent gap remains between pro-environmental intentions and actual booking behavior. Prior applications of the Theory of Planned Behavior (TPB) largely focus on developed economies and offer limited insight into how digital platforms, organizational credibility, and information-seeking behavior shape green hotel decisions in emerging tourism markets. To address this gap, this study extends TPB by integrating social media marketing, environmental knowledge, organizational green practices awareness, self-image in environmental protection, and consumer information-seeking behavior. Survey data from 538 foreign tourists staying in hotels in Turkey were analyzed using Partial Least Squares Structural Equation Modeling. The findings indicate that awareness of organizational green practices is the strongest predictor of consumer attitude, followed by self-image, social media marketing, and environmental knowledge. Consumer attitude, subjective norms, and perceived behavioral control shape purchase intention, while purchase behavior is driven by intention, perceived behavioral control, and information-seeking behavior. Notably, information-seeking behavior exerts a direct and mediating effect on purchase behavior but does not moderate the intention–behavior relationship, indicating a post-intentional verification role.

This current study explores the intention to adopt cryptocurrencies (IACR) within the Arab world. The study is founded on the diffusion of innovation theory and examines the relationship through the mediation of digital technostress and the moderation of ethical issues and government regulations. The study employed a quantitative approach and gathered cross-sectional data from 437 respondents through an online survey. Subsequently, structural equation modeling (SEM) was utilized to test hypotheses. The findings indicated that digital technostress acts as a mediating factor in the relationship between variables such as complexity, observability, compatibility, and the intention to adopt cryptocurrency, while no mediating effect was observed between relative advantage and trialability and the intention to adopt cryptocurrency through digital technostress. Furthermore, the study confirmed the moderating role of ethical issues in the relationship between digital technostress and the intention to adopt cryptocurrency. However, no moderating effects of government regulations on cryptocurrency adoption among Arab investors were identified. Findings highlight the importance of fostering supportive regulatory environments for cryptocurrency investment in the Arab world and affirm the applicability of the diffusion of innovation theory in the context of blockchain and cryptography. Empirical evidence emphasizes the need for further longitudinal investigations in global regions.