Jianmo Ni, Jiacheng Li, Julian McAuley. Proceedings of the 2019 Conference on Empirical Methods in Natural Language Processing and the 9th International Joint Conference on Natural Language Processing (EMNLP-IJCNLP). 2019.

Canwen Xu, Daya Guo, Nan Duan, Julian McAuley. Proceedings of the 2023 Conference on Empirical Methods in Natural Language Processing. 2023.

Sequential recommendation aims to model dynamic user behavior from historical interactions. Existing methods rely on either explicit item IDs or general textual features for sequence modeling to understand user preferences. While promising, these approaches still struggle to model cold-start items or transfer knowledge to new datasets. In this paper, we propose to model user preferences and item features as language representations that can be generalized to new items and datasets. To this end, we present a novel framework, named Recformer, which effectively learns language representations for sequential recommendation. Specifically, we propose to formulate an item as a "sentence" (word sequence) by flattening item key-value attributes described by text so that an item sequence for a user becomes a sequence of sentences. For recommendation, Recformer is trained to understand the "sentence" sequence and retrieve the next "sentence". To encode item sequences, we design a bi-directional Transformer similar to the model Longformer but with different embedding layers for sequential recommendation. For effective representation learning, we propose novel pretraining and finetuning methods which combine language understanding and recommendation tasks. Therefore, Recformer can effectively recommend the next item based on language representations. Extensive experiments conducted on six datasets demonstrate the effectiveness of Recformer for sequential recommendation, especially in low-resource and cold-start settings.

Recently, the generality of natural language text has been leveraged to develop transferable recommender systems. The basic idea is to employ pre-trained language models (PLM) to encode item text into item representations. Despite the promising transferability, the binding between item text and item representations might be too tight, leading to potential problems such as over-emphasizing the effect of text features and exaggerating the negative impact of domain gap. To address this issue, this paper proposes VQ-Rec, a novel approach to learning Vector-Quantized item representations for transferable sequential Recommenders. The main novelty of our approach lies in the new item representation scheme: it first maps item text into a vector of discrete indices (called item code), and then employs these indices to lookup the code embedding table for deriving item representations. Such a scheme can be denoted as “text ⟹ code ⟹ representation”. Based on this representation scheme, we further propose an enhanced contrastive pre-training approach, using semi-synthetic and mixed-domain code representations as hard negatives. Furthermore, we design a new cross-domain fine-tuning method based on a differentiable permutation-based network. Extensive experiments conducted on six public benchmarks demonstrate the effectiveness of the proposed approach, in both cross-domain and cross-platform settings. Code and pre-trained model are available at: https://github.com/RUCAIBox/VQ-Rec.

Traditional recommender systems typically use user-item rating histories as their main data source. However, deep generative models now have the capability to model and sample from complex data distributions, including user-item interactions, text, images, and videos, enabling novel recommendation tasks. This comprehensive, multidisciplinary survey connects key advancements in RS using Generative Models (Gen-RecSys), covering: interaction-driven generative models; the use of large language models (LLM) and textual data for natural language recommendation; and the integration of multimodal models for generating and processing images/videos in RS. Our work highlights necessary paradigms for evaluating the impact and harm of Gen-RecSys and identifies open challenges. This survey accompanies a "tutorial" presented at ACM KDD'24, with supporting materials provided at: https://encr.pw/vDhLq.