Manuel J. Cartes-Barroso is Assistant Professor at the Department of Information and Communication at the University of Extremadura (Spain). He is a member of the Information Analysis and Technique research group at the University of Seville. He holds a degree in Journalism and a PhD in Communication with international mention from the University of Seville, as well as a Masters in Corporate Communication Arts (San Pablo-CEU University). He has previously worked as a lecturer at the University of Seville and the European University Miguel de Cervantes. He has carried out research stays at universities in Spain, Italy, and Portugal. He has participated in numerous national and international symposia and conferences with papers and communications. He has published more than a dozen articles in indexed and high-impact journals, as well as books and chapters in prestigious publishing houses. His lines of research focus on the study of journalism, corporate communication, religious information, social networks, and brand journalism.