The Bell–Bloom magnetometer in response to a magnetic field of arbitrary direction is observed theoretically and experimentally. A theoretical model is built from a macroscopic view to simulate the magnetometer frequency response to an external magnetic field of arbitrary direction. Based on the simulation results, the magnetometer characteristics, including the signal phase and amplitude at resonance, the linewidth, and the magnetometer sensitivity, are analyzed, and the dependencies of these characteristics on the external magnetic field direction are obtained, which are verified by the experiment.