Zika virus was reported in the rainforest city of Iquitos, Peru in 2016. The potential associations between Zika and fetal neurological disorders were reported extensively in the media regarding neighboring Brazil, and led to great concern about the impact Zika could have on people’s health in Iquitos when it arrived. The aim of this study was to explore the knowledge, attitudes, and preventative practices related to Zika virus and its transmission among women of childbearing age in Iquitos, Peru. Six focus group discussions with 46 women of ages 20–35 from an Iquitos district with confirmed Zika cases were conducted to explore: 1) knowledge of Zika transmission, its symptoms, and treatment, 2) attitudes regarding Zika, including perceptions of risk for and severity of Zika, and 3) preventative practices, including awareness of health promotion activities. Participants were knowledgeable about Zika symptoms and knew it was transmitted by mosquitoes, and about half had heard about the association between Zika and microcephaly, but most lacked knowledge about the associated neurological disorders in adults, its sexual transmission, and ways to prevent infection. They expressed concern for pregnant women exposed to the virus and the impact on the fetus. Participants felt at risk of contracting the Zika virus, yet had not changed preventive practices, possibly in part because their perception of the severity of this disease was low. This study reveals knowledge gaps that could be addressed via health promotion messages that might improve prevention practices to help community members protect themselves from Zika virus during this outbreak. Zika virus is an arthropod-borne viral disease that has recently caused epidemics in many Latin American countries and is associated with adverse neurologic outcomes and fetal complications. Although the infection is typically mosquito-transmitted, infection is also possible via sexual transmission. This study uses focus group discussions to explore the knowledge, attitudes, and preventive practices of women of childbearing age at risk for Zika in Iquitos, Peru, where Zika had arrived one year earlier (in 2016). We found that most women knew Zika is transmitted via mosquitoes, but few knew it could also be transmitted through sex. We also found that women were aware about the link between Zika and newborn microcephaly, but none mentioned the possible neurologic impact on adults. We also found that very few women had changed their behaviors to prevent getting infected with Zika. By identifying gaps in Zika knowledge, attitudes, and prevention methods, we can improve health promotion and ensure the preventive messages are relevant for those most at risk.