Ahmad Suffian Mohd Zahari

Prof. Dr. Ahmad Suffian Mohd Zahari


Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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14 February 2022 in Revista de Comunicación de la SEECI
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NANor Hafizah Abdullah
Nor Hafizah Abdullah
IHIsyaku Hassan
Isyaku Hassan
TZTuan Sharifah Azura Tuan Zaki
Tuan Sharifah Azura Tuan Zaki
MAMuhamad Fazil Ahmad
Muhamad Fazil Ahmad
NHNor Azlili Hassan
Nor Azlili Hassan
NANor Jijidiana Azmi
Nor Jijidiana Azmi
The dynamic characteristics of social media provide a vast space for society to obtain useful information including political information. This advancement of information dissemination must be benefited by every layer of society including the youth to increase their participation in issues regarding national politics. This research explores the significant factors affecting political information-seeking behavior among youths in Malaysia. The approach of this research is the survey through a questionnaire. Using multi-stage sampling, 381 respondents from selected public universities in Malaysia were identified as a sample. The data were analyzed using structural equation modeling. Efficacy, knowledge, and usefulness of social media affected political information-seeking behavior. Meanwhile, Policy satisfaction and motivation do not affect political information-seeking behavior Thus, political information seeking is seen as more influential towards political behavior with the existence of political information sharing among Malaysia's youth who use social media. The overall results of the study indicate the potential of social media as the main source and medium for Malaysian youths to obtain political information.

1 August 2013 in Asian Social Science
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AZAhmad Suffian Mohd Zahari
Ahmad Suffian Mohd Zahari
BRBaharom Ab Rahman
Baharom Ab Rahman
AOAbdul Kadir Othman
Abdul Kadir Othman
SWSamsudin Wahab
Samsudin Wahab
Recently, customer knowledge management has been widely recognized as a determinant of business performance. However, knowledge of customers that the organization gathers is useless unless it is shared internally. Sharing of this knowledge among organizational members will greatly strengthen the competitiveness of the organization, which makes it possible to take advantage of the competitive dynamics in the business environment. Although the importance of knowledge sharing especially the one that is related to customers has long been recognized by the community of researchers, investigation in this area is very limited. Therefore, the present study was conducted to investigate the relationship between Customer Knowledge Management dimensions, which consist of knowledge for customers, knowledge about customers, knowledge from the customer and knowledge sharing among insurance companies in Malaysia. A total of 180 managers of insurance companies in Malaysia participated in the survey. The results show that the three knowledge dimensions are positively and significantly related to knowledge sharing. Moreover, the results indicate that the insurance companies have implemented knowledge sharing practices especially in securing and managing their customer data to ensure the currency, accuracy, uniqueness and completeness of the customer data. Finally, research and practical implications are discussed.

1 April 2023 in International Journal of Academic Research in Business and Social Sciences
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AZAhmad Suffian Mohd Zahari
Ahmad Suffian Mohd Zahari
RMRosman Mahmood
Rosman Mahmood
RBRaja Mariam Raja Baniamin
Raja Mariam Raja Baniamin
HRMARS is well established journal publisher based in Pakistan. It is publishing prominent journals in social sciences since 2011.

13 June 2024 in International Journal of Entrepreneurship and Management Practices
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HYHani Sakina Mohamad Yusof
Hani Sakina Mohamad Yusof
AZAhmad Suffian Mohd Zahari
Ahmad Suffian Mohd Zahari
MHMuhammad Iskandar Hamzah
Muhammad Iskandar Hamzah
Culture is a global phenomenon that is derived from social, economic, legal, political, and religious norms, values, and traditions of the society. Culture shapes the behavior of individuals to act accordingly in different situations faced by individuals in all spheres of life. Thus, from the last few decades of the 20th century until now, organizational culture has been researched extensively. Culture exerts influence over every facet of individuals' conduct within a particular society. Consequently, individuals raised in disparate countries with varying cultural norms cultivate distinct patterns of behavior and cognition. Organizational culture is an important determinant of organizational success. The workplace environment is crafted through the interactions of employees, forming organizational culture. In the new Malaysia, the focus has shifted towards embracing the diversity of cultures and interests, necessitating attention. In an era marked by polarization and limited social mobility, cultural intelligence emerges as a crucial asset across all socioeconomic and ethnic groups. In a heterogeneous society like Malaysia, the capacity to collaborate with diverse cultures will provide disadvantaged individuals with a competitive advantage and enhance social mobility. This conceptual paper aims to investigate the Model of Cultural Intelligence, examining how employees in Malaysia embrace a diverse range of cultures in their daily activities.

15 March 2024 in Information Management and Business Review
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WRWan Zuhaila Wan Abd. Rahman
Wan Zuhaila Wan Abd. Rahman
AZAhmad Suffian Mohd Zahari
Ahmad Suffian Mohd Zahari
ZAZalinawati Abdullah
Zalinawati Abdullah
The key concern of technical and vocational education and training (TVET) institutions is to generate graduates of high caliber. The TVET institutions endeavor to best serve the community and the nation. Being productive in their area of expertise will determine the extent to which TVET institutions can compete to provide the best education globally. Accordingly, academicians’ perceptions and personalities were assessed to identify the factors contributing to knowledge-sharing behavior (KSB). The academicians were selected from premier polytechnics in Malaysia through purposive sampling. Analysis was conducted with partial least square structural equation modelling. Resultantly, KSB reflected moderate variance whereas knowledgesharing intention (KSI) had weak variance. The results suggested that KSI moderately influenced KSB. The academicians’ KSI positively influenced their KSB. Nevertheless, individual perception did not significantly affect academicians at KSB. The findings on Malaysian TVET academicians’ KSB can be a general benchmark for other technical and vocational institutions. Future researchers could focus on other individual factors that might influence KSB, such as religiosity.

15 March 2024 in Information Management and Business Review
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AZAhmad Suffian Mohd Zahari
Ahmad Suffian Mohd Zahari
RMRosman Mahmood
Rosman Mahmood
ZAZuriyati Ahmad
Zuriyati Ahmad
ARAzzri Fazril Rosman
Azzri Fazril Rosman
The construction sector is one of the main contributors to a country's economic growth and development. However, the sector is often associated with several issues such as abandoned projects, being unable to be completed in the proper period, or not complying with the standards in the contract. Among the factors that cause this failure is related to developer personality characteristics that impact project management efficiency. Therefore, the study's objective is to assess the influence of elements in religious values and entrepreneurial factors on the performance of firms in the construction sector. A total of 226 respondents from contractors of various registration grades were used as the study sample. The results of the multiple regression analysis found that the religious factor did not affect the firm's performance. This is linked to the attitude of contractors who often turn their backs on religious values and instead use common sense in making decisions and actions. However, all entrepreneurial factors (entrepreneurial competencies, management practice and innovation) show a significant positive influence on firm performance in the construction sector. From a policy perspective, this study highlighted to various stakeholders in the construction industry the existence of laxity in the practice of religious values among contractors which is an obstacle to achieving better performance in the implementation of a project. Concerning that, the emphasis on religious values needs to be applied thoroughly in every training program in addition to empowering entrepreneurial values based on innovation. All of these values are important elements in ensuring a firm's sustainable comparative advantage and performance in the construction sector.