Marco Gomes

Marco Gomes

orcid

Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 October 2018
Verified
Conference Paper
Closed access
RMRicardo Martins
Ricardo Martins
MGMarco Gomes
Marco Gomes
JAJose Joao Almeida
Jose Joao Almeida
Paulo NovaisPaulo Novais
Paulo Novais
PHPedro Rangel Henriques
Pedro Rangel Henriques
In this paper, we examine methods to classify hate speech in social media. We aim to establish lexical baselines for this task by applying classification methods using a dataset annotated for this purpose. As features, our system uses Natural Language Processing (NLP) techniques in order to expand the original dataset with emotional information and provide it for machine learning classification. We obtain results of 80.56% accuracy in hate speech identification, which represents an increase of almost 100% from the original analysis used as a reference.

3 April 2014 in Cybernetics and Systems
Verified
Journal Article
Closed access
MGMarco Gomes
Marco Gomes
TOTiago Oliveira
Tiago Oliveira
Davide CarneiroDavide Carneiro
Davide Carneiro
Paulo NovaisPaulo Novais
Paulo Novais
JNJOSE maia NEVES
JOSE maia NEVES
Negotiation is a collaborative activity that requires the participation of different parties whose behaviors influence the outcome of the whole process. The work presented here focuses on the identification of such behaviors and their impact on the negotiation process. The premise for this study is that identifying and cataloging the behavior of parties during a negotiation may help to clarify the role that stress plays in the process. To do so, an experiment based on a negotiation game was implemented. During this experiment, behavioral and contextual information about participants was acquired. The data from this negotiation game were analyzed in order to identify the conflict styles used by each party and to extract behavioral patterns from the interactions, useful for the development of plans and suggestions for the associated participants. The work highlights the importance of the knowledge about social interactions as a basis for informed decision support in situations of conflict.

23 February 2017
Verified
Book Chapter
Closed access
PDF file
MGMarco Gomes
Marco Gomes
FSFábio Silva Silva
Fábio Silva Silva
FFFilipa Ferraz
Filipa Ferraz
António José SilvaAntónio José Silva
António José Silva
Cesar AnalideCesar Analide
Cesar Analide
Paulo NovaisPaulo Novais
Paulo Novais

17 February 2026 in Computers
Verified
Journal Article
Open access
PDF file
KGKely Romão Gonzaga
Kely Romão Gonzaga
SSSérgio Serra
Sérgio Serra
MGMarco Gomes
Marco Gomes
Silvestre MaltaSilvestre Malta
Silvestre Malta
In the past decade, a growing number of cyberattacks have been reported, enabling unprecedented levels of personalization, automation, and deception. For instance, recent industry surveys have reported sharp increases in unique social engineering attacks within a single month of 2023, coinciding with the public release of ChatGPT-3.5. This trend highlights how Artificial Intelligence (AI)-powered phishing campaigns have become a significant threat to digital ecosystems. The present study provides an integrative analysis of how generative and deepfake technologies have reshaped the landscape of a Social Engineering (SE) attack, categorizing the main attack strategies and examining their psychological, technological, and ethical implications. In addition, to reviewing enabling technologies, our study conducts a comparative analysis of frameworks and analytical models across technical, empirical, and quantitative perspectives that model AI-driven SE operations and their defensive countermeasures. The convergence of these frameworks reveals three core capabilities—realism, personalization, and automation—that systematically amplify attack efficiency. Building on these insights, the study proposes the Unified Model for AI-Driven Social Engineering (UM-AISE), a conceptual framework that integrates these dimensions across the attack lifecycle and employs a theoretical Markov Decision Process (MDP) analysis. This formalization demonstrates how these capabilities can shift the attacker’s optimal strategy, offering a formal economic perspective distinct from empirical validation. Finally, the study discusses emerging ethical and regulatory challenges associated with AI-mediated deception, highlighting risks related to opacity, accountability, and large-scale manipulation. Taken together, these elements inform evolving approaches for detection, defense, and governance relevant to researchers, policymakers, and practitioners.