Academic entrepreneurship is the process by which an individual or group of individuals linked through their work to a university or research centre use knowledge created in their research to set up business ventures or spin-offs. With the Theory of Planned Behaviour as basis, the influence of attitudes, subjective norms, and perceived control on academics’ entrepreneurial intentions was studied. The instrument was a survey conducted of 1178 Spanish university academics in various fields of knowledge, professional categories, and levels of seniority in their institution. A structural equation model identified as the main antecedent of entrepreneurial intention the attitude towards entrepreneurship. This was in turn influenced by creativity, perceived utility, and entrepreneurial experience

In the past decade, tourism firms have become aware of the great benefits of maintaining a solid base of loyal customers. Because rural tourism is a relatively new phenomenon in some countries, the main antecedent of tourism loyalty remains infrequently studied in rural lodgings. In this work, a structural equations model is explored, with PLS technique, giving relevance to the interrelationships among image, quality, satisfaction, and trust and among these variables and the tourists' behavior variables. Instruments are identified and exploratory research was undertaken among rural tourists of the main rural lodgings in two border regions of Spain and Portugal. The results confirm image as a direct antecedent of perceived quality, satisfaction, trust, and loyalty for rural tourism, too. The analysis also confirmed that quality has a positive influence on satisfaction and loyalty, and trust has a positive influence on loyalty. Image is shown as a key factor to rural lodging managers. This study may help rural tourism managers to develop and implement effective relationship marketing strategies.

This paper aims to describe and analyse the main characteristics of articles on reverse logistics published in the production and operations management field, in order to determine the evolution of this current research over recent years and improve our understanding of this issue. We built up a database with the articles on reverse logistics published in the most relevant journals within the period 1995–2005, and we have explored the topic, the methodology and the techniques of analysis, as well as other relevant aspects of the research. We have evaluated the first decade of research on reverse logistics, observing what has been done and how, where and by whom it has been carried out. The result is an extensive review of the research works that have created and developed the reverse logistics concept, outlining some directions of research for the near future and offering practical help to those who begin to research on this topic.

Purpose: – The aim of this study is to determine whether the cumulative effects of satisfaction, trust, and perceived value may, under certain conditions, provide more explanatory power for customer loyalty intentions than the often studied and more elusive customer delight. Herzberg's two-factor theory is used to explain why the frequent nature of grocery shopping, a primarily utilitarian experience, might introduce considerations that have not yet been addressed in the study of delight.Design/methodology/approach: – A survey is administered to a quota sample of Portuguese supermarket shoppers via phone, using a CATI system.Findings: – Research findings suggest that perceived value, trust, and satisfaction have a greater impact on behavioural outcomes than customer delight in the grocery shopping setting. In such a setting, cognitive drivers may be even more important for customers who are primarily concerned with hygiene factors (rather than motivators).Research limitations/implications: – Retailers are encouraged to focus on the more mundane factors that influence consumers' perceptions of value and trust rather than trying to invest in the substantial resources required to continually delight consumers. Future research may explore other determinants of loyalty intentions and test the extended model in different service sectors, cultural contexts and countries.Originality/value: – This study applies Oliveret al.'s consumer delight model in a utilitarian, frequent-use setting, finding previously undiscovered limitations to its validity.